Halal Tourism Knowledge And Religiosity As Drivers Of Trust And Decision-Making In Selecting Sharia Hotels

Nurbaeti Nurbaeti; Nur  Azizah

doi:10.33086/jhrpi

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Published Jul 3, 2025

DOI https://doi.org/10.33086/jhrpi.v4i1.7409

Nurbaeti Nurbaeti

Institut Pariwisata Trisakti, Indonesia Indonesia

Nur Azizah

Universitas Paramadina, Indonesia Indonesia

Abstract

This study aims to analyze the influence of halal tourism knowledge and religiosity on trust and the decision to choose a sharia hotel, with trust serving as a mediating variable. A quantitative approach was employed, involving 100 Muslim respondents in Surabaya who had stayed or intended to stay in sharia hotels. Data were collected through a Likert-scale questionnaire and analyzed using SPSS, including validity and reliability tests, multiple regression, and mediation analysis. The results reveal that halal tourism knowledge and religiosity have a significant positive effect on trust. Furthermore, trust significantly influences the decision to choose a sharia hotel and mediates the relationship between halal tourism knowledge and religiosity with the decision. These findings highlight the importance of knowledge and religious values in building trust, which in turn affects Muslim consumers' decisions in selecting sharia-compliant hotels.

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How to Cite

Nurbaeti, N., & Azizah, N. . (2025). Halal Tourism Knowledge And Religiosity As Drivers Of Trust And Decision-Making In Selecting Sharia Hotels. Journal of Halal Research, Policy, and Industry, 4(1), 9–14. https://doi.org/10.33086/jhrpi.v4i1.7409

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Vol. 4 No. 1 (2025): Journal of Halal Research, Policy, and Industry : July

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Articles

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Halal Tourism Knowledge, Religiosity, Trust, Decision-Making, Sharia Hotel

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