Vol. 2 No. 1 (2023): Journal of Halal Research, Policy and Industry: July

Vol. 2 No. 1 (2023) Journal of Halal Research, Policy and Industry: July

This issue delves into  provides an in-depth exploration of halal compliance, consumer behavior, and the effectiveness of educational media in shaping attitudes toward halal products. The investigation begins with an analysis of halal critical points in various toast samples from Cibiru District, Bandung City, identifying potential risks and ensuring adherence to halal standards.

The narrative then examines the impact of TikTok's social media marketing on brand equity, brand loyalty, and brand experience for halal skincare products, highlighting the role of digital platforms in influencing consumer perceptions and behaviors. Following this, the differences in halal food consumption behavior among students are analyzed, comparing the effectiveness of leaflets and flashcards as educational tools.

Further exploration is conducted on how knowledge, religious beliefs, and halal certification influence attitudes toward brands, halal awareness, and purchase intentions, with a case study focused on Safi Skincare. The discussion also includes an analysis of the influence of service quality on customer satisfaction, specifically in the context of outpatient services at a Muslim-friendly hospital in Gresik.

Lastly, the differences in halal food knowledge among students are revisited, with a focus on the comparative effectiveness of flashcards and leaflets as educational media. This comprehensive examination provides valuable insights into the dynamics of halal compliance, consumer education, and the role of media in shaping halal-related behaviors and attitudes.

All the articles in this edition are original research pieces, written or co-authored by a group of 14 authors from Indonesia.