Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember

Vol. 3 No. 2 (2024) Journal of Halal Research, Policy, and Industry : Desember

This issue presents a range of studies focusing on halal product awareness and acceptance in modern markets. The articles explore non-Muslim consumer preferences, critical points of halality in food innovation, and the impact of halal labeling on brand equity in cosmetics. Also discussed are the role of social media in promoting halal awareness, key factors influencing young consumers’ purchasing decisions, and the challenges of implementing halal principles in the supply chains of SMEs. We hope this edition contributes meaningfully to the advancement of halal research and industry practices.

All the articles in this edition are original research pieces, written or co-authored by a group of 13 authors from Indonesia and Australia