Vol. 3 No. 2 (2024) Journal of Halal Research, Policy, and Industry : Desember

This issue presents a range of studies focusing on halal product awareness and acceptance in modern markets. The articles explore non-Muslim consumer preferences, critical points of halality in food innovation, and the impact of halal labeling on brand equity in cosmetics. Also discussed are the role of social media in promoting halal awareness, key factors influencing young consumers’ purchasing decisions, and the challenges of implementing halal principles in the supply chains of SMEs. We hope this edition contributes meaningfully to the advancement of halal research and industry practices.

All the articles in this edition are original research pieces, written or co-authored by a group of 13 authors from Indonesia and Australia

DOI: https://doi.org/10.33086/jhrpi.v3i2
Published: 2024-12-03

Articles

EXPLORING THE KEY FACTORS INFLUENCING YOUNG CONSUMERS' PURCHASING DECISIONS OF HALAL PRODUCTS IN EAST JAVA

ID Berto Mulia Wibawa,  Institut Teknologi Sepuluh Nopember Surabaya,  Indonesia
ID Rachma Rizqina Mardhotillah,  Universitas Nahdlatul Ulama Surabaya,  Indonesia
ID Cepryana Sathalica Widyananda,  Universitas Madura,  Indonesia
DOI : https://doi.org/10.33086/jhrpi.v3i2.6671
51 - 59
2024-12-03
Abstract views: 421 , Downloads : 299
Pages : 51 - 59

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EXPLORING NON-MUSLIM CONSUMER PREFERENCES: A COMPARATIVE ANALYSIS OF HALAL AND NON-HALAL PRODUCT ACCEPTANCE IN SURABAYA'S MODERN MARKETS

ID Endah Budi Permana Putri,  Universitas Nahdlatul Ulama Surabaya,  Indonesia
ID Fatma Zuhrotun Nisa,  Universitas Gadjah Mada, Yogyakarta ,  Indonesia
DOI : https://doi.org/10.33086/jhrpi.v3i2.6676
60 - 67
2024-12-03
Abstract views: 429 , Downloads : 236
Pages : 60 - 67

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HARNESSING SOCIAL MEDIA TO BOOST CONSUMER AWARENESS OF HALAL PRODUCTS IN

AU Vanda Sekar Yanti,  School of Business, University of Queensland,  Australia
DOI : https://doi.org/10.33086/jhrpi.v3i2.6678
68 - 78
2024-12-03
Abstract views: 586 , Downloads : 330
Pages : 68 - 78

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NAVIGATING CHALLENGES AND OPPORTUNITIES: IMPLEMENTING HALAL PRINCIPLES IN THE SUPPLY CHAIN FOR SMALL AND MEDIUM ENTERPRISES IN THE FOOD SECTOR

ID Prita Ayu Kusumawardhany,  Universitas Surabaya,  Indonesia
ID Cepryana Sathalica Widyananda,  Universitas Madura,  Indonesia
DOI : https://doi.org/10.33086/jhrpi.v3i2.6680
79 - 85
2024-12-03
Abstract views: 297 , Downloads : 290
Pages : 79 - 85

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THE POWER OF HALAL LABELING: ITS IMPACT ON BRAND EQUITY AMONG COSMETIC CONSUMERS

ID Northa Idaman,  Institut Agama Islam Negeri Metro, Lampung,  Indonesia
ID Muhammad Iqbal Fasa,  Universitas Islam Negeri Raden Intan, Lampung,  Indonesia
ID Siska Lusia Putri,  Universitas Dharma Andalas, Padang,  Indonesia
DOI : https://doi.org/10.33086/jhrpi.v3i2.6683
86 - 92
2024-12-03
Abstract views: 531 , Downloads : 387
Pages : 86 - 92

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ANALYSIS OF THE HALALITY CRITICAL POINT OF GOAT MILK YOGURT AND DATE (Phoenix dactylifera) EXTRACT FORTIFICATED WITH ZINC

ID MUHAMMAD FAIS BAIDHOWI,  Universitas Nahdlatul Ulama Surabaya,  Indonesia
ID Endah Budi Permana Putri,  Universitas Nahdlatul Ulama Surabaya,  Indonesia
DOI : https://doi.org/10.33086/jhrpi.v3i2.6384
93 - 98
2024-12-03
Abstract views: 343 , Downloads : 261
Pages : 93 - 98

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