Vol. 2 No. 2 (2023): Journal of Halal Research, Policy, and Industry : December

Vol. 2 No. 2 (2023) Journal of Halal Research, Policy, and Industry : December

This issue delves into offers a comprehensive examination of various aspects of the halal industry, from risk analysis in food processing to consumer behavior in the skincare market. The discussion begins with an analysis of the halal risks associated with the snake fruit (Salacca Zalacca) processing industry, utilizing the Fishbone Diagram to identify and address potential challenges.

The narrative then shifts to the educational differences in halal food knowledge among business actors, comparing the effectiveness of digital flipbooks and e-booklets as educational tools. This is followed by an investigation into the factors that influence purchase intentions for halal skincare products, focusing on brand ambassadors, brand image, brand trust, and electronic word-of-mouth (e-WOM), with a case study on Avoskin Skincare in Surabaya.

Further exploration is conducted on how price, product quality, and e-WOM affect customer satisfaction and repurchase intentions, specifically in the context of Muslim daily wear, with a focus on Hijab Buttonscarves products. The relationship between individual characteristics and exposure to information with halal food knowledge among business actors is also explored, providing insights into the factors that shape their understanding of halal practices.

Lastly, the influence of brand ambassador, brand awareness, and price on brand image and purchasing decisions for halal skincare products is analyzed, with a particular focus on MS Glow Skincare in Surabaya. This comprehensive exploration sheds light on the intricate dynamics of the halal industry, offering valuable insights for both producers and consumers.

All the articles in this edition are original research pieces, written or co-authored by a group of 14 authors from Indonesia.