About the Journal

Journal of Halal Research, Policy, and Industry (JHRPI) national journal managed by the Universitas Nahdlatul Ulama Surabaya. The focus of JHRPI is halal policy, halal industry, halal product development, halal innovation, halal business

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Current Issue

DOI: https://doi.org/10.33086/jhrpi.v3i2
Published: 2024-12-03

Articles

NAVIGATING CHALLENGES AND OPPORTUNITIES: IMPLEMENTING HALAL PRINCIPLES IN THE SUPPLY CHAIN FOR SMALL AND MEDIUM ENTERPRISES IN THE FOOD SECTOR

Prita Ayu Kusumawardhany,  Universitas Surabaya,  Indonesia
Cepryana Sathalica Widyananda,  Universitas Madura,  Indonesia
DOI : https://doi.org/10.33086/jhrpi.v3i2.6680
79 - 85
2024-12-03
Abstract views: 33 , Downloads : 22

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EXPLORING NON-MUSLIM CONSUMER PREFERENCES: A COMPARATIVE ANALYSIS OF HALAL AND NON-HALAL PRODUCT ACCEPTANCE IN SURABAYA'S MODERN MARKETS

Endah Budi Permana Putri,  Universitas Nahdlatul Ulama Surabaya,  Indonesia
Fatma Zuhrotun Nisa,  Universitas Gadjah Mada, Yogyakarta ,  Indonesia
DOI : https://doi.org/10.33086/jhrpi.v3i2.6676
60 - 67
2024-12-03
Abstract views: 52 , Downloads : 38

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ANALYSIS OF THE HALALITY CRITICAL POINT OF GOAT MILK YOGURT AND DATE (Phoenix dactylifera) EXTRACT FORTIFICATED WITH ZINC

MUHAMMAD FAIS BAIDHOWI,  Universitas Nahdlatul Ulama Surabaya,  Indonesia
Endah Budi Permana Putri,  Universitas Nahdlatul Ulama Surabaya,  Indonesia
DOI : https://doi.org/10.33086/jhrpi.v3i2.6384
93 - 98
2024-12-03
Abstract views: 48 , Downloads : 56

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THE POWER OF HALAL LABELING: ITS IMPACT ON BRAND EQUITY AMONG COSMETIC CONSUMERS

Northa Idaman,  Institut Agama Islam Negeri Metro, Lampung,  Indonesia
Muhammad Iqbal Fasa,  Universitas Islam Negeri Raden Intan, Lampung,  Indonesia
Siska Lusia Putri,  Universitas Dharma Andalas, Padang,  Indonesia
DOI : https://doi.org/10.33086/jhrpi.v3i2.6683
86 - 92
2024-12-03
Abstract views: 42 , Downloads : 37

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HARNESSING SOCIAL MEDIA TO BOOST CONSUMER AWARENESS OF HALAL PRODUCTS IN

Vanda Sekar Yanti,  School of Business, University of Queensland,  Australia
DOI : https://doi.org/10.33086/jhrpi.v3i2.6678
68 - 78
2024-12-03
Abstract views: 45 , Downloads : 44

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EXPLORING THE KEY FACTORS INFLUENCING YOUNG CONSUMERS' PURCHASING DECISIONS OF HALAL PRODUCTS IN EAST JAVA

Berto Mulia Wibawa,  Institut Teknologi Sepuluh Nopember Surabaya,  Indonesia
Rachma Rizqina Mardhotillah,  Universitas Nahdlatul Ulama Surabaya,  Indonesia
Cepryana Sathalica Widyananda,  Universitas Madura,  Indonesia
DOI : https://doi.org/10.33086/jhrpi.v3i2.6671
51 - 59
2024-12-03
Abstract views: 57 , Downloads : 45

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