Journal of Halal Research, Policy, and Industry

Vol. 4 No. 1 (2025) Journal of Halal Research, Policy, and Industry : July

These issues explore the growing influence of Islamic values, halal awareness, and religiosity in shaping consumer behavior, marketing strategies, and organizational practices within the halal economy. Key themes include the role of Muslim influencers in driving purchase intentions, the impact of halal storytelling on social media engagement, the integration of Islamic work values in employee engagement, and the application of sharia principles in hospitality and the food and beverage industry. Collectively, these topics highlight the importance of trust, satisfaction, and ethical alignment in engaging Muslim consumers and stakeholders in contemporary business settings.

All the articles in this edition are original research pieces, written or co-authored by a group of 12 authors from Indonesia, Malaysia and Australia