Halal Tourism Knowledge And Religiosity As Drivers Of Trust And Decision-Making In Selecting Sharia Hotels
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Nurbaeti Nurbaeti
Nur Azizah
Abstract
This study aims to analyze the influence of halal tourism knowledge and religiosity on trust and the decision to choose a sharia hotel, with trust serving as a mediating variable. A quantitative approach was employed, involving 100 Muslim respondents in Surabaya who had stayed or intended to stay in sharia hotels. Data were collected through a Likert-scale questionnaire and analyzed using SPSS, including validity and reliability tests, multiple regression, and mediation analysis. The results reveal that halal tourism knowledge and religiosity have a significant positive effect on trust. Furthermore, trust significantly influences the decision to choose a sharia hotel and mediates the relationship between halal tourism knowledge and religiosity with the decision. These findings highlight the importance of knowledge and religious values in building trust, which in turn affects Muslim consumers' decisions in selecting sharia-compliant hotels.
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Copyright (c) 2025 Nurbaeti Nurbaeti, Nur Azizah
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