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This issue delves into the intricate relationship between halal certification and its wider implications across various sectors. It begins by exploring the effects of halal certification on Micro, Small, and Medium Enterprises (MSMEs), showcasing how it drives business growth and enhances market competitiveness. The discussion then moves to the role of halal tourism in East Java, highlighting its contribution to cultural exchange and fostering mutual understanding within communities.

The narrative also examines the impact of religious beliefs on halal purchasing intentions, especially among non-Muslim consumers, providing insights into the broader market for halal products. The analysis further extends to the hospitality industry, where factors affecting halal satisfaction and loyalty are explored to gain a deeper understanding of customer behavior. Additionally, the challenges and opportunities associated with implementing halal certification in non-Muslim majority markets are discussed, emphasizing the complexities and potential for growth in these areas.

Lastly, the issue addresses the impact of halal compliance on consumer satisfaction in the cosmetics industry, offering a thorough perspective on how adherence to halal standards shapes consumer perceptions and loyalty to brands.

All the articles in this edition are original research pieces, written or co-authored by a group of 10 authors from Indonesia.

This issue delves into offers a comprehensive examination of various aspects of the halal industry, from risk analysis in food processing to consumer behavior in the skincare market. The discussion begins with an analysis of the halal risks associated with the snake fruit (Salacca Zalacca) processing industry, utilizing the Fishbone Diagram to identify and address potential challenges.

The narrative then shifts to the educational differences in halal food knowledge among business actors, comparing the effectiveness of digital flipbooks and e-booklets as educational tools. This is followed by an investigation into the factors that influence purchase intentions for halal skincare products, focusing on brand ambassadors, brand image, brand trust, and electronic word-of-mouth (e-WOM), with a case study on Avoskin Skincare in Surabaya.

Further exploration is conducted on how price, product quality, and e-WOM affect customer satisfaction and repurchase intentions, specifically in the context of Muslim daily wear, with a focus on Hijab Buttonscarves products. The relationship between individual characteristics and exposure to information with halal food knowledge among business actors is also explored, providing insights into the factors that shape their understanding of halal practices.

Lastly, the influence of brand ambassador, brand awareness, and price on brand image and purchasing decisions for halal skincare products is analyzed, with a particular focus on MS Glow Skincare in Surabaya. This comprehensive exploration sheds light on the intricate dynamics of the halal industry, offering valuable insights for both producers and consumers.

All the articles in this edition are original research pieces, written or co-authored by a group of 14 authors from Indonesia.

This issue delves into  provides an in-depth exploration of halal compliance, consumer behavior, and the effectiveness of educational media in shaping attitudes toward halal products. The investigation begins with an analysis of halal critical points in various toast samples from Cibiru District, Bandung City, identifying potential risks and ensuring adherence to halal standards.

The narrative then examines the impact of TikTok's social media marketing on brand equity, brand loyalty, and brand experience for halal skincare products, highlighting the role of digital platforms in influencing consumer perceptions and behaviors. Following this, the differences in halal food consumption behavior among students are analyzed, comparing the effectiveness of leaflets and flashcards as educational tools.

Further exploration is conducted on how knowledge, religious beliefs, and halal certification influence attitudes toward brands, halal awareness, and purchase intentions, with a case study focused on Safi Skincare. The discussion also includes an analysis of the influence of service quality on customer satisfaction, specifically in the context of outpatient services at a Muslim-friendly hospital in Gresik.

Lastly, the differences in halal food knowledge among students are revisited, with a focus on the comparative effectiveness of flashcards and leaflets as educational media. This comprehensive examination provides valuable insights into the dynamics of halal compliance, consumer education, and the role of media in shaping halal-related behaviors and attitudes.

All the articles in this edition are original research pieces, written or co-authored by a group of 14 authors from Indonesia.

This issue delves into offers a comprehensive exploration of how various individual characteristics and demographic factors influence perceptions, willingness to pay, and responses to halal products. The discussion begins with an analysis of whether individual characteristics impact the willingness to pay for halal food, providing insights into the factors that drive consumer choices in this area.

The narrative then compares the understanding of halal product concepts among nutrition students at Unusa and non-nutrition students in Surabaya, shedding light on how educational background influences perceptions of halal products. This is followed by an investigation into how students aged 20-25 perceive halal logos on food and beverage products, offering a glimpse into the awareness and trust associated with halal certification among young adults.

Further exploration is conducted on the characteristics of Indonesian Muslim tourists and their preferences for Muslim-friendly services in non-Muslim destinations, highlighting the expectations and needs of this growing market segment. The perspectives of non-Muslims on food products labeled with the halal logo are also examined, providing a unique view of how halal labeling is perceived outside the Muslim community.

Lastly, the response of school students to halal product labeling is analyzed, offering insights into the effectiveness of halal certification in influencing younger consumers. This comprehensive examination sheds light on the diverse factors that shape consumer behavior and perceptions regarding halal products across different groups.

All the articles in this edition are original research pieces, written or co-authored by a group of 12 authors from Indonesia

This issue delves into offers a detailed examination of the factors influencing consumer preferences, decision-making processes, and the implementation of halal practices across different industries. The exploration begins with an analysis of the factors related to consumer preferences for halal-certified restaurants, using a case study of a fast food restaurant to uncover key drivers of customer choice.

The narrative then shifts to the role of the halal logo, product quality, and brand experience in purchasing decisions for Zoya products, focusing on student consumers in Surabaya. This is followed by an investigation into the challenges, options, and strategies for implementing halal supply chain management in the Indonesian cosmetics sector, providing insights from a comprehensive literature analysis.

Further exploration is conducted on the relationship between halal awareness, menu selection, and nutrition knowledge with purchase decisions, specifically among Chatime consumers in Surabaya. The study also examines the intention to visit religious destinations, analyzing the influence of subjective norms, religiosity, and attitudes on travel decisions.

Lastly, the application of the halal product guarantee system is analyzed in the context of MSMEs, with a case study on Cak Gisi Meatballs in Gresik, offering practical insights into the challenges and benefits of ensuring halal compliance in small businesses. This comprehensive narrative ties together the various factors influencing consumer behavior and halal implementation across different sectors.

All the articles in this edition are original research pieces, written or co-authored by a group of 16 authors from Indonesia.