INTENTION TO VISIT RELIGIOUS DESTINATION: SUBJECTIVE NORMS, RELIGIOSITY AND ATTITUDE

Berto Mulia Wibawa; Rachma Rizqina Mardhotillah; Rizki Amalia Elfita

Authors

Berto Mulia Wibawa School of Business, Monash University
Rachma Rizqina Mardhotillah Universitas Nahdlatul Ulama Surabaya
Rizki Amalia Elfita Universitas Nahdlatul Ulama Surabaya

Keywords:

Subjective Norms, Religiosity, Attitude, Intention to Visit, Sunan Ampel

Abstract

Indonesia is a country with the largest majority population in the world. Of the total population, about 86.9% of the population are followers of Islam. The high number of Muslims in Indonesia has increased the government's attention to developing the potential for halal tourism, one of which is religious tourism. This study aimed to determine the impact of religiosity, subjective norms attitude and intention to visit Sunan Ampel Surabaya. This research method uses quantitative methods using purposive random sampling techniques. Data collection used a questionnaire distributed to 150 Muslims in Surabaya who had never visited the Tomb of Sunan Ampel. The data obtained were then analyzed using Partial Least Square (PLS). The results of this study show that there is a significant positive influence between religiosity, subjective norms, attitude and intention to visit the Tomb of Sunan Ampel. The results of this study also explain that attitude can mediate subjective norms, religiosity and intention to visit.

Downloads

Download data is not yet available.

References

Ajzen, I & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior, Englewood-Cluffs, N.J.: Prentice-Hall

Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50: 179-211.

Alam, S. S., & Sayuti, N. M. (2011). Applying The Theory of Planned Behavior (TPB) In Halal Food Purchasing. International Journal of Commerce and Management, 2(1), 8-20.

Al-Nahdi, T. S., Habib, S. A., Bakar, A. H., Bahklah, M. S., Hassan, O., & Al-Attas, H. A. (2015). The Effect of Attitude, Dimensions of Subjective Norm, And Perceived Behavior Control, On The Intention to Purchase Real Estate in Saudi Arabia. International Journal of Marketing Studies, 7(5), 120-131.

Azjen, I. (2015). Consumer Attitudes and Behavior: The Theory of Planned Behavior Applied to Food Consumption Decision. Rivista di Economia Agraria, 70(2), 122-138.

Chin W, M., & Lee, M. (1999). Structural Equation Modeling Analysis with Small Samples Using Partial Least Squares. Statistical Strategies for Small Sample Research, 307–341.

Ghozali, I. (2016). Konsep, Teknik Dan Aplikasi Menggunakan Program SmartPLS 3.0. Semarang: Badan Penerit Universitas diponegoro.

Ghozali, I., & Latan, H. (2014). Partial Squares Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0. Semarang: Badan Penerit Universitas diponegoro.

Golnaz, et al. (2010). Non-Muslims’ Awareness of Halal Principles and Related Food Product in Malaysia. International Food Research Journal, 17, pp. 667-674.

Hair Jr. J. F, Hult G. T., Ringle C. M., & Sarstedt M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). California: SAGE Publication

Haque. A., Sarwar. A., Yasmin., Tatofder. A. 2015. Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia. 2015Journal of Islamic Marketing 6(1):133-147. DOI:10.1108/JIMA-04-2014-0033

Kim, E., Ham, S., Yang, I. S., & Choi, J. G. (2013). The Roles of Attitude, Subjective Norm, And Perceived Behavioral Control in The Formation of Consumers’ Behavioral Intentions to Read Menu Labels in The Restaurant Industry. International Journal of Hospitality Management, 35, 203-213.

Lefkowitz, E. S., Gillen, M. M., Shearer, C. L., & Boone, T. L. (2004). Religiosity, Sexual Behaviors,and Sexual Attitudes During Emerging Adulthood. Journal of Sex Research. Vol. 41(2):150–159. doi: https://doi.org/10.1080/00224490409552223

Noviyani, N. A., & Ratnasari, R. T. (2021). PENGARUH HALAL DESTINATION ATTRIBUTES DI SUMATERA BARAT TERHADAP WISATAWAN MUSLIM. Jurnal Ekonomi Syariah Teori Dan Terapan, 8(4), 401–412. https://doi.org/10.20473/vol8iss20214pp401-412

Oqtaviani, M., & Rizal, A. (2021). Analysis of the Influence of Tourism Product Attributes, Prices and Promotions on Tourist Visiting Decisions at Pintu Langit Prigen Pasuruan Tourism Object. Academia Open, 5, 10.21070/acopen.5.2021.1902. https://doi.org/10.21070/acopen.5.2021.1902

Wan, C. 018. The moderating effect of subjective norm in predicting intention to use urban green spaces: A study of Hong Kong.