THE IMPACT OF HALAL COMPLIANCE ON CONSUMER SATISFACTION IN THE COSMETIC INDUSTRY
##plugins.themes.bootstrap3.article.main##
Abstract
This study investigates the impact of halal certification, business legality, and brand image on consumer trust and satisfaction in the cosmetic industry. With a focus on female consumers in Indonesia, the research employs a quantitative approach using purposive random sampling. Data was collected through questionnaires distributed via social media and analyzed using SmartPLS. The findings indicate that halal certification, business legality, and brand image positively influence consumer trust, which in turn significantly affects consumer satisfaction. Moreover, halal certification and brand image directly enhance customer satisfaction, underscoring the importance of these factors in fostering positive consumer perceptions and experiences. This research highlights the critical role of religious compliance, legal adherence, and strong brand identity in building consumer trust and achieving high levels of satisfaction in the competitive cosmetic market. Limitations of the study include its geographical focus on Indonesia and the reliance on self-reported data, suggesting avenues for future research to explore these relationships in different cultural contexts and using diverse methodologies.
Downloads
##plugins.themes.bootstrap3.article.details##
Copyright (c) 2024 Berto Mulia Wibawa, Anya Safira
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Aaker, D. A. (1996). Building Strong Brands. New York, NY: Free Press.
Ali, M. H., Tan, K. H., & Ismail, M. D. (2016). A supply chain integrity framework for halal food. British Food Journal, 118(1), 47-59. DOI: https://doi.org/10.1108/BFJ-07-2016-0345
Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and e-loyalty: A contingency framework. Psychology & Marketing, 20(2), 123-138. DOI: https://doi.org/10.1002/mar.10063
Aoun, I., & Tournois, N. (2015). Building holistic brands: An exploratory study of Halal cosmetics. Journal of Islamic Marketing, 6(1), 109-132. DOI: https://doi.org/10.1108/JIMA-05-2014-0035
Barclay, D. W., Higgins, C. A., & Thompson, R. (1995). The partial least squares approach to causal modeling: Personal computer adoption and use as illustration. Technology Studies, 2, 285–309.
Bashir, A. M. (2019). Understanding ethical halal consumption: Insights from literature. Journal of Islamic Marketing, 10(1), 89-107.
Bonne, K., & Verbeke, W. (2008). Religious values informing halal meat production and the control and delivery of halal credence quality. Agriculture and Human Values, 25, 35-47. DOI: https://doi.org/10.1007/s10460-007-9076-y
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93. DOI: https://doi.org/10.1509/jmkg.65.2.81.18255
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. DOI: https://doi.org/10.1177/002224378101800104
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 51-90. DOI: https://doi.org/10.2307/30036519
Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-Muslim consumers' understanding of Halal principles in Malaysia. Journal of Islamic Marketing, 1(1), 38-49.
Hair, Joseph & Hult, G. Tomas M. & Ringle, Christian & Sarstedt, Marko. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3rd ed.). Thousand Oaks, CA: SAGE Publishing DOI: https://doi.org/10.1007/978-3-030-80519-7
Hanzaee, K. H., & Andervazh, L. (2012). The influence of brand loyalty on cosmetics purchase intention of Iranian female consumers. Journal of Islamic Marketing, 3(1), 98-113.
Hussain, I., Rahman, S. U., Zaheer, A., & Saleem, S. (2016). Integrating factors influencing consumers' halal products purchase: application of theory of reasoned action. Journal of International Food & Agribusiness Marketing, 28(1), 35-49. DOI: https://doi.org/10.1080/08974438.2015.1006973
Ishak, S., Che Omar, A. R., Khalid, K., Ab. Ghafar, I. S., & Hussain, M. Y. (2020). Cosmetics purchase behavior of educated millennial Muslim females. Journal of Islamic Marketing, 11(5), 1055-1071. DOI: https://doi.org/10.1108/JIMA-01-2019-0014
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. DOI: https://doi.org/10.1177/002224299305700101
Lada, S., Tanakinjal, G. H., & Amin, H. (2009). Predicting intention to choose halal products using theory of reasoned action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66-76. DOI: https://doi.org/10.1108/17538390910946276
Mohd Azam, S. F. (2019). The mediating role of consumer trust in the relationship between halal marketing and purchase intention. Journal of Islamic Marketing, 10(1), 115-131.
Mukhtar, A., & Butt, M. M. (2012). Intention to choose halal products: The role of religiosity. Journal of Islamic Marketing, 3(2), 108-120. DOI: https://doi.org/10.1108/17590831211232519
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory (3rd ed.). New York, NY: McGraw-Hill.
Park, C. W., Jaworski, B. J., & MacInnis, D. J. (1986). Strategic brand concept-image management. Journal of Marketing, 50(4), 135-145. DOI: https://doi.org/10.1177/002224298605000401
Rezai, G., Mohamed, Z., & Shamsudin, M. N. (2012). Non-Muslim consumers' understanding of Halal principles and related food products in Malaysia. International Food Research Journal, 19(1), 33-42. DOI: https://doi.org/10.1108/17590831211206572
Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15-37. DOI: https://doi.org/10.1509/jmkg.66.1.15.18449
Tieman, M. (2015). Halal clusters. Journal of Islamic Marketing, 6(1), 2-21. DOI: https://doi.org/10.1108/JIMA-05-2014-0034
Wibawa, B. M., Pranindyasari, C., Bhawika, G. W., & Mardhotillah, R. R. (2021). Discovering the importance of halal tourism for Indonesian Muslim travelers: perceptions and behaviors when traveling to a non-Muslim destination. Journal of Islamic Marketing, 14(1), 61-81. DOI: https://doi.org/10.1108/JIMA-07-2020-0210
Wilson, J. A. J., & Liu, J. (2011). The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2(1), 28-42. DOI: https://doi.org/10.1108/17590831111115222