The Influence of Price, Product Quality and E-Wom on Customer Satisfaction and Repurchase Intention: Study on Moslem Daily Wear (Hijab Buttonscarves Products)
DOI:
https://doi.org/10.33086/jhrpi.v2i2.5447Keywords:
Price, Product Quality, E-WOM, Customer Satisfaction, Repurchase IntentionAbstract
Indonesia is a country with the majority of Muslims in the world. One of the fastest changing trends in Muslim fashion products is hijab. This fact is intended for companies so that they can carry out their business processes in order to retain potential old consumers and get new consumers. This study aims to analyze the effect of price, product quality, and E- WOM on customer satisfaction and repurchase intention. This research method uses quantitative methods with purposive sampling techniques. The questionnaire was distributed online via google form which was distributed to 200 respondents within 1 week. The analysis in this study used Partial Least Square (PLS). The results in this study are that there is a significant influence between price and product quality on customer satisfaction. price and customer satisfaction have a significant influence on repurchase interest. however, this study found that E-WOM has an insignificant effect on customer satisfaction and repurchase interest, and product quality has an insignificant effect on repurchase interest
Downloads
References
Dataindonesia.(2022,november 3). Retrieved november 2022, from indonesia website :
https://dataindonesia.id/ragam/detail/ populasi-muslim-indonesia-terbesar- di-dunia-pada-2022
Anggraini, N., Berkah, Q., & Hartini, T. (2020). Jurnal Neraca. Pengaruh Promosi, Harga, Kualitas Produk Terhadap Keputusan Pembelian dengan Citra Merek Produk Rabbani di Palembang, IV, 26-40.
Ades A. (2017). Pengaruh Strategi Pemasaran Berbasis Syariah Terhadap Minat Konsumen untuk Membeli Produk pada Zoya Palembang.
Ana Zuhriatun Nisa. (n.d). 12+ Rekomendasi Merk Hijab Terkenal yang Bagus (terbaru Https://Ceklist.Id/23112/Merk-Hijab- Terkenal-Bagus/.
Alanody, A. B., & Salem, S. F. (2022) hijabista willingness to accept premium pricing: An analytical study of the effect of social and self- identity on hijab fashion brands satisfaction. Journal of Islamic Marketing, 13(1). 227-245. https://doi.org/10.1108/JIMA-02- 2020-0041 DOI: https://doi.org/10.1108/JIMA-02-2020-0041
Repurchase Interest at Cipork Keriyuk (Cab. G-Walk). International Journal of Review Management Bussines and Enterpreneurship (RMBE), 2(1), 11-
https://doi.org/10.37715/rmbe.v2il.29 09
Basu S. (2003). Normative Moderators Of Impulse Buying Behaviour. Jurnal of Bussines, 5(1), 1-14. DOI: https://doi.org/10.22146/gamaijb.5394
Ongkowijoyo, T.E.(2022). The effect of Price and product Quality on Consumer Satisfaction and Website Dan E-Wom Terhadap Minat Beli Ulang Di Tokopedia Oleh Konsumen Online Generasi Milenial Di Daerah Istimewa Yogyakarta.
Sabrina, K. A. R. (n.d.). Pengaruh promosi, e-wom, dan brand image terhadap niat membeli kembali. Jurnal Manajemen, 12(3).
Gunawan, R., & Azhar, D. (2020). Hubungan kualitas produk dengan kepuasan konsumen pada restoran kopilao puncak bogor. Jurnal visionida, 6(1), 60. DOI: https://doi.org/10.30997/jvs.v6i1.2702
Https://doi.org/10.30997/jvs.v6i1.270 2
Lupiyoadi, Rambat dan A. Hamdani. (2014). Manajemen Pemasaran Jasa : PT Salemba Empat Yogyakarta.
Wantara, P., & Tambrin, M. (n.d.). The Effect of Price and Product Quality Towards Customer Satisfaction and Customer Loyalty on Madura Batik.
Priskila, T., & Priskila, A. (2020). Pengaruh kualitas website (webqual 4.0) dan kualitas pelayanan (servqual) online to offline (o2o) commerce terhadap DOI: https://doi.org/10.25170/jm.v16i2.846
kepuasan pelanggan dan minat pembelian ulang. Jurnal Manajemen, 16(2), 109–126.
https://doi.org/10.25170/jm.v16i2.84 6
Saidani, B. (2012). Pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen dan minat beli pada ranch market. 3(1).
Razak, I. (2016). Pengaruh Promosi dan Harga Terhadap Minat Beli Pelanggan Indihome di Propinsi DKI Jakarta, 1-8. DOI: https://doi.org/10.35137/jmbk.v4i2.39
Krisdayanto, I., Haryono, A. T., & Gagah, E. (2018). Analisis pengaruh harga, kualitas pelayanan, fasilitas, dan lokasi terhadap kepuasan konsumen di i cafe lina putra net bandungan. Journal of Management, 4(4)
Anggraini, N., Berkah, Q., & Hartini, T. (2020). Jurnal Neraca. Pengaruh Promosi, Harga, Kualitas Produk Terhadap Keputusan Pembelian dengan Citra Merek Produk Rabbani di Palembang, IV, 26-40. DOI: https://doi.org/10.31851/neraca.v4i1.4176
Garvin, dan Dale. 2005. Seri Ilmu dan Seni Manajemen Bisnis “Kinerja”. Jakarta: Gramedia Asri Media
Kotler, Philip and Gary Amstrong. 2012. Prinsip-prinsip Pemasaran. Edisi Tigabelas. Jilid Satu. Jakarta : Erlangga.
Wijaya, Tony. 2011. Manajemen Kualitas Jasa (Desain Servqual, QFD, dan Kano). Jakarta Barat: PT INDEK
Watu, M. D. N., Suprapto, H., & Sugandini,
D. (2021). Peran Mediasi Kepercayaan Pada Pengaruh Kualitas
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Raniyah Diva Rosalbah, Rachma Rizqina Mardhotillah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
