Vol. 10 No. 1 (2025): Business and Finance Journal

DOI: https://doi.org/10.33086/bfj.v10i1

Published: 2025-03-30

Articles

THE IMPACT OF KOREAN CELEBRITY ENDORSER AND ONLINE CUSTOMER REVIEW ON SOMETHINC CUSTOMER PURCHASE INTENTION MEDIATED BY BRAND IMAGE

Ivana Dellarosa, Universitas Katolik Widya Mandala Surabaya, Indonesia

Lydia Ari Widyarini, Universitas Katolik Widya Mandala Surabaya, Indonesia

Erick Theofilus Gunawan, Universitas Katolik Widya Mandala Surabaya, Indonesia

DOI : https://doi.org/10.33086/bfj.v10i1.5872

28-45

2025-03-30
Abstract views: 35 , Downloads : 33

THE INFLUENCE OF TRAINING AND DEVELOPMENT, WORK MOTIVATION AND TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE THROUGH COMPETENCY AS AN INTERVENING VARIABLE

Dominicus Doli Senjaya Lumbantobing, Institut Teknologi Sepuluh Nopember (ITS), Indonesia

Reny Nadlifatin, Institut Teknologi Sepuluh Nopember (ITS), Indonesia

DOI : https://doi.org/10.33086/bfj.v10i1.7073

18-28

2025-03-30
Abstract views: 78 , Downloads : 77

THE INFLUENCE OF VISIONARY LEADERSHIP, DIGITAL GOVERNANCE, AND DIGITAL COMPETENCE ON EMPLOYEE PERFORMANCE THROUGH WORK EFFICIENCY AS AN INTERVENING VARIABLE IN VILLAGE GOVERNMENT IN SOOKO DISTRICT, MOJOKERTO REGENCY

Rizky Daniar Syah Putra, Universitas 17 Agustus 1945 Surabaya, Indonesia

Siti Mujanah, Universitas 17 Agustus 1945 Surabaya, Indonesia

IDKR Ardiana, Universitas 17 Agustus 1945 Surabaya, Indonesia

DOI : https://doi.org/10.33086/bfj.v10i1.6897

103-116

2025-03-30
Abstract views: 30 , Downloads : 15

THE INFLUENCE OF BRAND IMAGE AND PROMOTION ON ZIS PAYMENT DECISIONS THROUGH ECOMMERCE WITH CONSUMER TRUST AS A MEDIATING VARIABLE

Januar Khaidir Hasibuan, Universitas Trilogi, Indonesia

Aty Herawati, Universitas Trilogi, Indonesia

DOI : https://doi.org/10.33086/bfj.v10i1.7155

117-127

2025-03-30
Abstract views: 27 , Downloads : 18

THE INFLUENCE OF LIVE STREAMING ON VIRTUAL EXPERIENTIAL MARKETING MEDIATED BY FOMO: A BIBLIOMETRIC ANALYSIS USING VOSVIEWER

Salma Salimah, Universitas Padjadjaran, Indonesia

https://orcid.org/0009-0000-0565-6912

Popy Rufaidah, Universitas Padjadjaran, Indonesia

https://orcid.org/0000-0002-1782-7130

DOI : https://doi.org/10.33086/bfj.v10i1.6765

46-63

2025-03-30
Abstract views: 56 , Downloads : 45

CUSTOMER EXPERIENCE AND TRUST TO REUSE THE “COD-CEK DULU” FEATURE: A STUDY ON SHOPEE E-COMMERCE

Mohamad Rijal Iskandar Zhulqurnain, Institut Teknologi Sepuluh Nopember Surabaya, Indonesia

Anisa Raura, Universitas Nahdlatul Ulama Surabaya, Indonesia

DOI : https://doi.org/10.33086/bfj.v10i1.7118

90-102

2025-03-30
Abstract views: 6 , Downloads : 10

DO FINTECH INNOVATIONS MATTER FOR THE EFFICIENCY AND STABILITY OF BANKS IN SOUTH AFRICA?

Njabulo Mhlongo, University of KwaZulu-Natal, South Africa

Damien Kunjal, University of KwaZulu-Natal, South Africa

Paul-Francois Muzindutsi, University of KwaZulu-Natal, South Africa

DOI : https://doi.org/10.33086/bfj.v10i1.7004

128-143

2025-03-30
Abstract views: 6 , Downloads : 7

EFFECTIVENESS OF VAT ON NEPALESE ECONOMY PROXIED TO GDP WITHOUT AGRICULTURE

Binod Sah, Central Department of Management, Tribhuvan University, Nepal

Achyut Gyanwali, Central Department of Management, Tribhuvan University, Nepal

Sanju Kumar Singh, Department of Management, Faculty of Economics and Business, Universitas Airlangga, Nepal

DOI : https://doi.org/10.33086/bfj.v10i1.7157

76-89

2025-03-30
Abstract views: 10 , Downloads : 5

THE IMPACT OF GAMIFICATION ON REPURCHASE INTENTION: MEDIATING ROLE OF PERCEIVED ENJOYMENT AND MODERATING ROLE OF REWARD SATISFACTION

Erica Destiani Natalia, Universitas Ciputra Surabaya, Indonesia

Annette Gabriella, Universitas Ciputra Surabaya, Indonesia

Adrie Oktavio, Universitas Ciputra Surabaya, Indonesia

DOI : https://doi.org/10.33086/bfj.v10i1.6851

01-17

2025-03-30
Abstract views: 229 , Downloads : 250

THE MEDIATING ROLE OF JOB SATISFACTION AT PT. POS INDONESIA SURABAYA ON EMPLOYEE PERFORMANCE

Sumiati Sumiati, University 17 August 1945 Surabaya, Indonesia

DOI : https://doi.org/10.33086/bfj.v10i1.7148

64-75

2025-03-30
Abstract views: 9 , Downloads : 8