Vol. 10 No. 1 (2025) Business and Finance Journal

Business and Finance Journal UNUSA (p-ISSN: 2527-4872; e-ISSN: 2477-493X) is a scientific peer-reviewed journal published by Faculty of Economics and Business, Universitas Nahdlatul Ulama Surabaya, Indonesia. Since Established in 2016, BFJ is intended Provide a medium for dissemination of original and quality research on various topic in business, finance and economics.

The Journal calls for articles reporting the research result on accounting, economics, business, finance, management and other related fields to be published two times a year (March and October). BFJ welcomes for collaboration with profession associations, research center and scientific forum such as seminar and conferences.

DOI: https://doi.org/10.33086/bfj.v10i1
Published: 2025-12-04

Articles

THE INFLUENCE OF LIVE STREAMING ON VIRTUAL EXPERIENTIAL MARKETING MEDIATED BY FOMO: A BIBLIOMETRIC ANALYSIS USING VOSVIEWER

ID Salma Salimah,  Universitas Padjadjaran,  Indonesia
https://orcid.org/0009-0000-0565-6912
ID Popy Rufaidah,  Universitas Padjadjaran,  Indonesia
https://orcid.org/0000-0002-1782-7130
DOI : https://doi.org/10.33086/bfj.v10i1.6765
46-63
2025-03-30
Abstract views: 297 , Downloads : 271

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CUSTOMER EXPERIENCE AND TRUST TO REUSE THE “COD-CEK DULU” FEATURE: A STUDY ON SHOPEE E-COMMERCE

ID Mohamad Rijal Iskandar Zhulqurnain,  Institut Teknologi Sepuluh Nopember Surabaya,  Indonesia
ID Anisa Raura,  Universitas Nahdlatul Ulama Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v10i1.7118
90-102
2025-03-30
Abstract views: 124 , Downloads : 148

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DO FINTECH INNOVATIONS MATTER FOR THE EFFICIENCY AND STABILITY OF BANKS IN SOUTH AFRICA?

ZA Njabulo Mhlongo,  University of KwaZulu-Natal,  South Africa
ZA Damien Kunjal,  University of KwaZulu-Natal,  South Africa
ZA Paul-Francois Muzindutsi,  University of KwaZulu-Natal,  South Africa
DOI : https://doi.org/10.33086/bfj.v10i1.7004
128-143
2025-03-30
Abstract views: 175 , Downloads : 254

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EFFECTIVENESS OF VAT ON NEPALESE ECONOMY PROXIED TO GDP WITHOUT AGRICULTURE

NP Binod Sah,  Central Department of Management, Tribhuvan University,  Nepal
NP Achyut Gyanwali,  Central Department of Management, Tribhuvan University,  Nepal
NP Sanju Kumar Singh,  Department of Management, Faculty of Economics and Business, Universitas Airlangga,  Nepal
DOI : https://doi.org/10.33086/bfj.v10i1.7157
76-89
2025-03-30
Abstract views: 240 , Downloads : 92

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THE IMPACT OF GAMIFICATION ON REPURCHASE INTENTION: MEDIATING ROLE OF PERCEIVED ENJOYMENT AND MODERATING ROLE OF REWARD SATISFACTION

ID Erica Destiani Natalia,  Universitas Ciputra Surabaya,  Indonesia
ID Annette Gabriella,  Universitas Ciputra Surabaya,  Indonesia
ID Adrie Oktavio,  Universitas Ciputra Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v10i1.6851
01-17
2025-03-30
Abstract views: 457 , Downloads : 519

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THE MEDIATING ROLE OF JOB SATISFACTION AT PT. POS INDONESIA SURABAYA ON EMPLOYEE PERFORMANCE

ID Sumiati Sumiati,  University 17 August 1945 Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v10i1.7148
64-75
2025-03-30
Abstract views: 94 , Downloads : 129

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THE IMPACT OF KOREAN CELEBRITY ENDORSER AND ONLINE CUSTOMER REVIEW ON SOMETHINC CUSTOMER PURCHASE INTENTION MEDIATED BY BRAND IMAGE

ID Ivana Dellarosa,  Universitas Katolik Widya Mandala Surabaya,  Indonesia
ID Lydia Ari Widyarini,  Universitas Katolik Widya Mandala Surabaya,  Indonesia
ID Erick Theofilus Gunawan,  Universitas Katolik Widya Mandala Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v10i1.5872
28-45
2025-03-30
Abstract views: 233 , Downloads : 281

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THE INFLUENCE OF TRAINING AND DEVELOPMENT, WORK MOTIVATION AND TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE THROUGH COMPETENCY AS AN INTERVENING VARIABLE

ID Dominicus Doli Senjaya Lumbantobing,  Institut Teknologi Sepuluh Nopember (ITS),  Indonesia
ID Reny Nadlifatin,  Institut Teknologi Sepuluh Nopember (ITS),  Indonesia
DOI : https://doi.org/10.33086/bfj.v10i1.7073
18-28
2025-03-30
Abstract views: 155 , Downloads : 231

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THE INFLUENCE OF VISIONARY LEADERSHIP, DIGITAL GOVERNANCE, AND DIGITAL COMPETENCE ON EMPLOYEE PERFORMANCE THROUGH WORK EFFICIENCY AS AN INTERVENING VARIABLE IN VILLAGE GOVERNMENT IN SOOKO DISTRICT, MOJOKERTO REGENCY

ID Rizky Daniar Syah Putra,  Universitas 17 Agustus 1945 Surabaya,  Indonesia
ID Siti Mujanah,  Universitas 17 Agustus 1945 Surabaya,  Indonesia
ID IDKR Ardiana,  Universitas 17 Agustus 1945 Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v10i1.6897
103-116
2025-03-30
Abstract views: 204 , Downloads : 173

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THE INFLUENCE OF BRAND IMAGE AND PROMOTION ON ZIS PAYMENT DECISIONS THROUGH ECOMMERCE WITH CONSUMER TRUST AS A MEDIATING VARIABLE

ID Januar Khaidir Hasibuan,  Universitas Trilogi,  Indonesia
ID Aty Herawati,  Universitas Trilogi,  Indonesia
DOI : https://doi.org/10.33086/bfj.v10i1.7155
117-127
2025-03-30
Abstract views: 168 , Downloads : 146

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