About the Journal

Business and Finance Journal UNUSA x(p-ISSN: 2527-4872; e-ISSN: 2477-493X) is a scientific peer-reviewed journal published by Faculty of Economics and Business, Universitas Nahdlatul Ulama Surabaya, Indonesia. Since Established in 2016,

Published: 2026-03-31

Articles

EMPLOYER BRANDING STRATEGY FOR TECHNOLOGY TALENT ACQUISITION AMONG GENERATION Z IN COOPERATIVES

Abstract views: 72 , Downloads : 53
Pages : 86-106

THE INFLUENCE OF HUMAN RESOURCE POLICIES AND PRACTICES ON JOB PERFORMANCE OF GEN Z MEDIATED BY PERCEIVED ORGANIZATIONAL SUPPORT

Abstract views: 84 , Downloads : 105
Pages : 51-70

7P MARKETING STRATEGY DESIGN IN AN EFFORT TO INCREASE SALES IN SPA SERVICES: A CASE STUDY AT FRESHMINT SPA LAMONGAN

Abstract views: 85 , Downloads : 95
Pages : 38-50

HOW LOGISTICS COST DRIVES SATISFACTION AND CONTINUOUS-USE INTENTION IN E-COMMERCE

Abstract views: 125 , Downloads : 119
Pages : 20-37

FINTECH-BASED LENDING PLATFORM AWARENESS FRAMEWORK FOR MICROBUSINESS OWNERS IN NAGA CITY

Abstract views: 309 , Downloads : 226
Pages : 1-19

CO-CREATION ACTIVITIES AND SUSTAINABILITY PERFORMANCE OF SMES: AN ESG PERSPECTIVE

Abstract views: 42 , Downloads : 30
Pages : 71-85

View All Issues