About the Journal

Business and Finance Journal UNUSA x(p-ISSN: 2527-4872; e-ISSN: 2477-493X) is a scientific peer-reviewed journal published by Faculty of Economics and Business, Universitas Nahdlatul Ulama Surabaya, Indonesia. Since Established in 2016,

Published: 2026-03-31

Articles

EMPLOYER BRANDING STRATEGY FOR TECHNOLOGY TALENT ACQUISITION AMONG GENERATION Z IN COOPERATIVES

Abstract views: 135 , Downloads : 127
Pages : 86-106

THE INFLUENCE OF HUMAN RESOURCE POLICIES AND PRACTICES ON JOB PERFORMANCE OF GEN Z MEDIATED BY PERCEIVED ORGANIZATIONAL SUPPORT

Abstract views: 127 , Downloads : 157
Pages : 51-70

CO-CREATION ACTIVITIES AND SUSTAINABILITY PERFORMANCE OF SMES: AN ESG PERSPECTIVE

Abstract views: 77 , Downloads : 64
Pages : 71-85

HOW LOGISTICS COST DRIVES SATISFACTION AND CONTINUOUS-USE INTENTION IN E-COMMERCE

Abstract views: 180 , Downloads : 174
Pages : 20-37

FINTECH-BASED LENDING PLATFORM AWARENESS FRAMEWORK FOR MICROBUSINESS OWNERS IN NAGA CITY

Abstract views: 416 , Downloads : 313
Pages : 1-19

Portfolio Optimization by Mean-Variance-Kullback-Leibler Divergence measure using the AR-GJR-GARCH Filtration

Abstract views: 62 , Downloads : 37
Pages : 107-134

7P MARKETING STRATEGY DESIGN IN AN EFFORT TO INCREASE SALES IN SPA SERVICES: A CASE STUDY AT FRESHMINT SPA LAMONGAN

Abstract views: 128 , Downloads : 140
Pages : 38-50

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