About the Journal

Business and Finance Journal UNUSA x(p-ISSN: 2527-4872; e-ISSN: 2477-493X) is a scientific peer-reviewed journal published by Faculty of Economics and Business, Universitas Nahdlatul Ulama Surabaya, Indonesia. Since Established in 2016,

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Current Issue

DOI: https://doi.org/10.33086/bfj.v11i1
Published: 2026-03-31

Articles

THE INFLUENCE OF INSTAGRAM ENDORSERS, BRAND TRUST, AND BRAND IMAGE ON PURCHASE INTENTION FOR SKINTIFIC SKINCARE PRODUCTS IN SURABAYA

ID Nadila Kusuma Wardani,  Universitas Airlangga,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8609
71-77
2026-03-31
Abstract views: 2 , Downloads : 2

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THE INFLUENCE OF HUMAN RESOURCE POLICIES AND PRACTICES ON JOB PERFORMANCE OF GEN Z MEDIATED BY PERCEIVED ORGANIZATIONAL SUPPORT

ID Firmansyah Romadhoni,  Institut Teknologi Sepuluh Nopember,  Indonesia
ID Reny Nadlifatin,  Institut Teknologi Sepuluh Nopember,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8541
51-70
2026-03-31
Abstract views: 2 , Downloads : 5

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HOW LOGISTICS COST DRIVES SATISFACTION AND CONTINUOUS-USE INTENTION IN E-COMMERCE

ID Jeffry Richie Kho,  Universitas Surabaya,  Indonesia
ID Erna Andajani ,  Universitas Surabaya,  Indonesia
ID Prita Ayu Kusumawardhany,  Universitas Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8641
20-37
2026-03-31
Abstract views: 1 , Downloads : 0

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FINTECH-BASED LENDING PLATFORM AWARENESS FRAMEWORK FOR MICROBUSINESS OWNERS IN NAGA CITY

PH Alexander Dimaculangan,  University of Nueva Caceres,  Philippines
DOI : https://doi.org/10.33086/bfj.v11i1.8575
1-19
2026-03-31
Abstract views: 86 , Downloads : 26

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7P MARKETING STRATEGY DESIGN IN AN EFFORT TO INCREASE SALES IN SPA SERVICES: A CASE STUDY AT FRESHMINT SPA LAMONGAN

ID Marita Nur Achmad,  Ciputra University Surabaya,  Indonesia
ID Wirawan Endro Dwi Radianto,  Ciputra University Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8504
38-50
2026-03-31
Abstract views: 0 , Downloads : 4

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