Main Article Content

FILDZA FADHILA Sri Widati Mohammad Fatah


Background: Data shows that smoking behavior in adolescents in Indonesia is a health problem that still deserves to be considered. Data shows that the prevalence of smoking in the population aged 10-18 in 2013-2018 in Indonesia has increased, namely Riskesdas 2013 (7.2%), Riskesdas 2016 (8.8%), and Riskesdas 2018 (9.1%). Pamekasan is one of the regencies in Indonesia that has a teen smoking rate of 25.64% (Riskesdas, 2018) with outdoor cigarette advertisements that are still scattered, especially in urban areas. Purpose: Analyzing the influence of cigarette advertising in Pamekasan Regency, by emphasizing comparisons in urban areas and village areas in Pamekasan Regency.. Method: This study is an observational study. In terms of time, the study was cross-sectional because the data collection, which includes free variables and bound variables, was conducted over a period of time. Sampling through online questionnaires by random methods. Results: There is a significant influence between the role of cigarette advertising on adolescent behavior in urban areas with a value of p = 0.029 (OR 2.718 95% CI 1,110-6,652). There was no influence on adolescents in rural areas. Conclusion: A communication message that can affect adolescent smoking behavior in urban areas is cigarette advertising, regardless of how many times the frequency of exposure.


Download data is not yet available.

Article Details

How to Cite
FADHILA, F., Widati, S., & Fatah, M. (2022). PENGARUH IKLAN ROKOK TERHADAP PERILAKU MEROKOK REMAJA DI DAERAH KOTA DAN DESA KABUPATEN PAMEKASAN. Medical Technology and Public Health Journal, 5(2), 198–208.
Smoking Behavior, Adolescents, Cigarette Advertising, Urban, Rural


Tristanti, I. 2016. Remaja dan Perilaku Merokok. The 3rd University Research Colloqium ISSN 2407-9189.

Badan Penelitian dan Pengembangan Kesehatan. 2018. Factsheet Global Youth Tobacco Survey in Indonesia. Jakarta: Kementrian Kesehatan.

Badan Penelitian dan Pengembangan Kesehatan. 2019. Factsheet Global Youth Tobacco Survey in Indonesia. Jakarta: Kementrian Kesehatan.

Damang, S., Syakur, R., Andriani, R. 2019. Faktor yang Berhubungan dengan Perilaku Merokok pada Remaja di SMP Negeri 7 Langgudu Kabupaten Bima. Jurnal Komunitas Kesehatan Masyarakat, 1(1).

Friedman, K. L., Roberts, M. E., Keller-Hamilton, B., Yates, K. A., Paskett, E. D., Berman, M. L., Slater, M. D., Lu, B., & Ferketich, A. K. (2018). Attitudes toward Tobacco, Alcohol, and Non-Alcoholic Beverage Advertisement Themes among Adolescent Boys. Substance Use and Misuse, 53(10), 1706–1714.

Hasanah, R., Gayatri, R. W., & Ratih, S. P. (2021). Pengaruh Iklan terhadap Perilaku Merokok Siswa: Literature Review. Sport Science and Health, 3(10), 757–760.

Isal, L., Lestari, H., & Afa, J. (2017). ubungan Tipe Kepribadian, Peran Orang Tua dan Saudara, Peran Teman Sebaya, dan Peran Iklan Rokok dengan Perilaku Merokok pada Siswa Smp Negeri 9. JIMKESMAS, 2(7).

Munir, M. 2019. Gambaran Perilaku Merkok pada Remaja Laki-Laki. Jurnal Kesehatan, 12(2).

Putra, H. S., Rosemary, R., Yanuar, D., & Ahsan, A. (2020). The effect of cigarette advertising on smoking behaviour of students in Banda Aceh City, Indonesia. Jurnal Komunikasi: Malaysian Journal of Communication, 36(2), 348–363.

Riskesdas. 2018. Hasil Utama Riskesdas 2018. Jakarta:Kementrian Kesehatan RI

Sugiharto, B., Malinda, E. R., Azizzah, H., Anugerah, J. F., Rani, M. J. M., Padmi, N. R. C., & Alifah, N. (2020). Perbedaan Kesadaran Metakognisi Siswa SMA di Desa dan di Kota. Jurnal Pendidikan Sains Indonesia, 8(1), 78–91.

Utami, D. R. R. B., & Susilowati, T. (2019). Relationship Of Smoking Behavior Factors With Smoking Behavior Student’s Of SLTPN 2 Plupuh Sragen. In IJMS-Indonesian Journal On Medical Science, 6(2).

Xu, X., Liu, D., Sharma, M., & Zhao, Y. (2017). Prevalence and determinants of current smoking and intention to smoke among secondary school students: A cross‐sectional survey among Han and Tujia nationalities in China. International Journal of Environmental Research and Public Health, 14(11).