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Background: Data shows that smoking behavior in adolescents in Indonesia is a health problem that still deserves to be considered. Data shows that the prevalence of smoking in the population aged 10-18 in 2013-2018 in Indonesia has increased, namely Riskesdas 2013 (7.2%), Riskesdas 2016 (8.8%), and Riskesdas 2018 (9.1%). Pamekasan is one of the regencies in Indonesia that has a teen smoking rate of 25.64% (Riskesdas, 2018) with outdoor cigarette advertisements that are still scattered, especially in urban areas. Purpose: Analyzing the influence of cigarette advertising in Pamekasan Regency, by emphasizing comparisons in urban areas and village areas in Pamekasan Regency.. Method: This study is an observational study. In terms of time, the study was cross-sectional because the data collection, which includes free variables and bound variables, was conducted over a period of time. Sampling through online questionnaires by random methods. Results: There is a significant influence between the role of cigarette advertising on adolescent behavior in urban areas with a value of p = 0.029 (OR 2.718 95% CI 1,110-6,652). There was no influence on adolescents in rural areas. Conclusion: A communication message that can affect adolescent smoking behavior in urban areas is cigarette advertising, regardless of how many times the frequency of exposure.
Copyright (c) 2022 FILDZA FADHILA, Sri Widati, Mohammad Fatah
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