STRATEGIES FOR CREATING MEMORABLE TOURISM EXPERIENCE IN ENVIRONMENT–BASED TOURISM IN THE KAMPOENG OASE ONDOMOHEN
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Sylvia Veronica Gozali
I Dewa Gde Satrya
Abstract
Memorable Tourism Experience is an important part of tourism because it creates a memorable feeling (in a positive way) to visitors for their experience visiting a tourist spot. This memorable experience will make visitors want to return to the tourist spot and tell others about their experience. This research will focus on how strategies to create memorable tours in environment-based tourism at Kampoeng Oase Ondomohen Surabaya. Kampoeng Oase Ondomohen is located in the middle of Surabaya, which has the title Kampung Wisata with various MSME (Micro Small Medium Enterprise) products from the community and the results of utilizing the environment around the kampung. By using descriptive qualitative methods and purposive sampling techniques, data collection in this study was taken by interviewing informants consisting of the Community Leader of Kampoeng Oase Ondomohen, Tour & Travel Practitioner, and Visitors to Kampoeng Oase Ondomohen. Based on the results of data mining, it was found that Kampoeng Oase Ondomohen has the potential to be a memorable tour for visitors by utilizing the surrounding environment through Urban Farming which is one of the activities that can be obtained when visiting Kampoeng Oase Ondomohen. This research will show how Human Resources play an important role in the development of a kampung and the importance of creating memorable tourism for a tourist spot.
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