DOI: https://doi.org/10.33086/bfj.v11i1
Published: 2026-03-31

Articles

CO-CREATION ACTIVITIES AND SUSTAINABILITY PERFORMANCE OF SMES: AN ESG PERSPECTIVE

ID Paskalis Dio Bramantyo,  Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya,  Indonesia
ID Christina Whidya Utami,  Universitas Ahmad Dahlan,  Indonesia
ID Purwoko Purwoko,  Universitas Ahmad Dahlan,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8529
71-85
2026-03-31
Abstract views: 42 , Downloads : 30
Pages : 71-85

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EMPLOYER BRANDING STRATEGY FOR TECHNOLOGY TALENT ACQUISITION AMONG GENERATION Z IN COOPERATIVES

ID Sekar Widyasari Putri,  Telkom University,  Indonesia
ID N. Azizia Gia Mutiara Sari,  Telkom University ,  Indonesia
ID Bambang Agus Sumantri,  Telkom University ,  Indonesia
ID Candraningrat Candraningrat,  Universitas Dinamika,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8610
86-106
2026-03-31
Abstract views: 72 , Downloads : 53
Pages : 86-106

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THE INFLUENCE OF HUMAN RESOURCE POLICIES AND PRACTICES ON JOB PERFORMANCE OF GEN Z MEDIATED BY PERCEIVED ORGANIZATIONAL SUPPORT

ID Firmansyah Romadhoni,  Institut Teknologi Sepuluh Nopember,  Indonesia
ID Reny Nadlifatin,  Institut Teknologi Sepuluh Nopember,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8541
51-70
2026-03-31
Abstract views: 84 , Downloads : 105
Pages : 51-70

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7P MARKETING STRATEGY DESIGN IN AN EFFORT TO INCREASE SALES IN SPA SERVICES: A CASE STUDY AT FRESHMINT SPA LAMONGAN

ID Marita Nur Achmad,  Ciputra University Surabaya,  Indonesia
ID Wirawan Endro Dwi Radianto,  Ciputra University Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8504
38-50
2026-03-31
Abstract views: 85 , Downloads : 95
Pages : 38-50

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HOW LOGISTICS COST DRIVES SATISFACTION AND CONTINUOUS-USE INTENTION IN E-COMMERCE

ID Jeffry Richie Kho,  Universitas Surabaya,  Indonesia
ID Erna Andajani ,  Universitas Surabaya,  Indonesia
ID Prita Ayu Kusumawardhany,  Universitas Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8641
20-37
2026-03-31
Abstract views: 125 , Downloads : 119
Pages : 20-37

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FINTECH-BASED LENDING PLATFORM AWARENESS FRAMEWORK FOR MICROBUSINESS OWNERS IN NAGA CITY

PH Alexander Dimaculangan,  University of Nueva Caceres,  Philippines
DOI : https://doi.org/10.33086/bfj.v11i1.8575
1-19
2026-03-31
Abstract views: 309 , Downloads : 226
Pages : 1-19

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