DOI: https://doi.org/10.33086/bfj.v11i1
Published: 2026-03-31

Articles

7P MARKETING STRATEGY DESIGN IN AN EFFORT TO INCREASE SALES IN SPA SERVICES: A CASE STUDY AT FRESHMINT SPA LAMONGAN

ID Marita Nur Achmad,  Ciputra University Surabaya,  Indonesia
ID Wirawan Endro Dwi Radianto,  Ciputra University Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8504
38-50
2026-03-31
Abstract views: 265 , Downloads : 259
Pages : 38-50

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FINTECH-BASED LENDING PLATFORM AWARENESS FRAMEWORK FOR MICROBUSINESS OWNERS IN NAGA CITY

PH Alexander Dimaculangan,  University of Nueva Caceres,  Philippines
DOI : https://doi.org/10.33086/bfj.v11i1.8575
1-19
2026-03-31
Abstract views: 621 , Downloads : 432
Pages : 1-19

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Portfolio Optimization by Mean-Variance-Kullback-Leibler Divergence measure using the AR-GJR-GARCH Filtration

ZA Léon Mishindo Mbucici,  School of Economics, University of Johannesburg,  South Africa
ZA John W. Muteba Mwamba Mwamba ,  School of Economics, University of Johannesburg,  South Africa
ZA Jules Clement Mba,  School of Economics, University of Johannesburg,  South Africa
DOI : https://doi.org/10.33086/bfj.v11i1.8532
107-134
2026-03-31
Abstract views: 176 , Downloads : 128
Pages : 107-134

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INTELLECTUAL CAPITAL AND EXPERIENCE INNOVATION AS CATALYSTS FOR VALUE CO-CREATION: EMPIRICAL EVIDENCE FROM MARRIOTT INTERNATIONAL INDONESIA

ID Ellen Lawrencia Yahya,  Universitas Ciputra Surabaya,  Indonesia
ID Prof. Dr. Sugiarto, M.Sc., CHE.,  Sekolah Tinggi Pariwisata Ambarrukmo,  Indonesia
https://orcid.org/0000-0002-0094-2810
ID Dr. Tonny Hendratono, S.E., M.M., CHE.,  Sekolah Tinggi Pariwisata Ambarrukmo,  Indonesia
ID Denis Fidita Karya, S.Si., M.M.,  Universitas Nahdlatul Ulama Surabaya,  Indonesia
ID Dr. Adrie Oktavio, S.E., M.M.,  Universitas Ciputra Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8736
150-160
2026-03-31
Abstract views: 115 , Downloads : 86
Pages : 150-160

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THE EFFECT OF LEADERSHIP AUTONOMY SUPPORT, WORK- LIFE BALANCE, AND PSYCHOLOGICAL CAPITAL ON THE INNOVATIVE BEHAVIOR OF HOSPITAL EMPLOYEES

ID Budi Himawan,  Ciputra University Surabaya,  Indonesia
ID Wendra Hartono,  Ciputra University Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8505
161-174
2026-03-31
Abstract views: 121 , Downloads : 92
Pages : 161-174

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EMPLOYER BRANDING STRATEGY FOR TECHNOLOGY TALENT ACQUISITION AMONG GENERATION Z IN COOPERATIVES

ID Sekar Widyasari Putri,  Telkom University,  Indonesia
ID N. Azizia Gia Mutiara Sari,  Telkom University ,  Indonesia
ID Bambang Agus Sumantri,  Telkom University ,  Indonesia
ID Candraningrat Candraningrat,  Universitas Dinamika,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8610
86-106
2026-03-31
Abstract views: 264 , Downloads : 252
Pages : 86-106

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STRATEGIES FOR CREATING MEMORABLE TOURISM EXPERIENCE IN ENVIRONMENT–BASED TOURISM IN THE KAMPOENG OASE ONDOMOHEN

ID Sylvia Veronica Gozali,  Universitas Ciputra Surabaya,  Indonesia
ID I Dewa Gde Satrya,  Universitas Ciputra Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.7184
135-151
2026-03-31
Abstract views: 85 , Downloads : 70
Pages : 135-151

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THE INFLUENCE OF HUMAN RESOURCE POLICIES AND PRACTICES ON JOB PERFORMANCE OF GEN Z MEDIATED BY PERCEIVED ORGANIZATIONAL SUPPORT

ID Firmansyah Romadhoni,  Institut Teknologi Sepuluh Nopember,  Indonesia
ID Reny Nadlifatin,  Institut Teknologi Sepuluh Nopember,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8541
51-70
2026-03-31
Abstract views: 275 , Downloads : 280
Pages : 51-70

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CO-CREATION ACTIVITIES AND SUSTAINABILITY PERFORMANCE OF SMES: AN ESG PERSPECTIVE

ID Paskalis Dio Bramantyo,  Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya,  Indonesia
ID Christina Whidya Utami,  Universitas Ahmad Dahlan,  Indonesia
ID Purwoko Purwoko,  Universitas Ahmad Dahlan,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8529
71-85
2026-03-31
Abstract views: 171 , Downloads : 131
Pages : 71-85

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HOW LOGISTICS COST DRIVES SATISFACTION AND CONTINUOUS-USE INTENTION IN E-COMMERCE

ID Jeffry Richie Kho,  Universitas Surabaya,  Indonesia
ID Erna Andajani ,  Universitas Surabaya,  Indonesia
ID Prita Ayu Kusumawardhany,  Universitas Surabaya,  Indonesia
DOI : https://doi.org/10.33086/bfj.v11i1.8641
20-37
2026-03-31
Abstract views: 341 , Downloads : 298
Pages : 20-37

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