Vol. 1 No. 1 (2022): Journal of Halal Research, Policy and Industry

Vol. 1 No. 1 (2022) Journal of Halal Research, Policy and Industry

This issue delves into offers a detailed examination of the factors influencing consumer preferences, decision-making processes, and the implementation of halal practices across different industries. The exploration begins with an analysis of the factors related to consumer preferences for halal-certified restaurants, using a case study of a fast food restaurant to uncover key drivers of customer choice.

The narrative then shifts to the role of the halal logo, product quality, and brand experience in purchasing decisions for Zoya products, focusing on student consumers in Surabaya. This is followed by an investigation into the challenges, options, and strategies for implementing halal supply chain management in the Indonesian cosmetics sector, providing insights from a comprehensive literature analysis.

Further exploration is conducted on the relationship between halal awareness, menu selection, and nutrition knowledge with purchase decisions, specifically among Chatime consumers in Surabaya. The study also examines the intention to visit religious destinations, analyzing the influence of subjective norms, religiosity, and attitudes on travel decisions.

Lastly, the application of the halal product guarantee system is analyzed in the context of MSMEs, with a case study on Cak Gisi Meatballs in Gresik, offering practical insights into the challenges and benefits of ensuring halal compliance in small businesses. This comprehensive narrative ties together the various factors influencing consumer behavior and halal implementation across different sectors.

All the articles in this edition are original research pieces, written or co-authored by a group of 16 authors from Indonesia.