Vol. 1 No. 2 (2022): Journal of Halal Research, Policy and Industry

Vol. 1 No. 2 (2022) Journal of Halal Research, Policy and Industry

This issue delves into offers a comprehensive exploration of how various individual characteristics and demographic factors influence perceptions, willingness to pay, and responses to halal products. The discussion begins with an analysis of whether individual characteristics impact the willingness to pay for halal food, providing insights into the factors that drive consumer choices in this area.

The narrative then compares the understanding of halal product concepts among nutrition students at Unusa and non-nutrition students in Surabaya, shedding light on how educational background influences perceptions of halal products. This is followed by an investigation into how students aged 20-25 perceive halal logos on food and beverage products, offering a glimpse into the awareness and trust associated with halal certification among young adults.

Further exploration is conducted on the characteristics of Indonesian Muslim tourists and their preferences for Muslim-friendly services in non-Muslim destinations, highlighting the expectations and needs of this growing market segment. The perspectives of non-Muslims on food products labeled with the halal logo are also examined, providing a unique view of how halal labeling is perceived outside the Muslim community.

Lastly, the response of school students to halal product labeling is analyzed, offering insights into the effectiveness of halal certification in influencing younger consumers. This comprehensive examination sheds light on the diverse factors that shape consumer behavior and perceptions regarding halal products across different groups.

All the articles in this edition are original research pieces, written or co-authored by a group of 12 authors from Indonesia