About the Journal

Business and Finance Journal UNUSA x(p-ISSN: 2527-4872; e-ISSN: 2477-493X) is a scientific peer-reviewed journal published by Faculty of Economics and Business, Universitas Nahdlatul Ulama Surabaya, Indonesia. Since Established in 2016,

Published: 2026-03-31

Articles

Portfolio Optimization by Mean-Variance-Kullback-Leibler Divergence measure using the AR-GJR-GARCH Filtration

Abstract views: 152 , Downloads : 106
Pages : 107-134

INTELLECTUAL CAPITAL AND EXPERIENCE INNOVATION AS CATALYSTS FOR VALUE CO-CREATION: EMPIRICAL EVIDENCE FROM MARRIOTT INTERNATIONAL INDONESIA

Abstract views: 93 , Downloads : 66
Pages : 150-160

THE EFFECT OF LEADERSHIP AUTONOMY SUPPORT, WORK- LIFE BALANCE, AND PSYCHOLOGICAL CAPITAL ON THE INNOVATIVE BEHAVIOR OF HOSPITAL EMPLOYEES

Abstract views: 92 , Downloads : 59
Pages : 161-174

EMPLOYER BRANDING STRATEGY FOR TECHNOLOGY TALENT ACQUISITION AMONG GENERATION Z IN COOPERATIVES

Abstract views: 233 , Downloads : 215
Pages : 86-106

STRATEGIES FOR CREATING MEMORABLE TOURISM EXPERIENCE IN ENVIRONMENT–BASED TOURISM IN THE KAMPOENG OASE ONDOMOHEN

Abstract views: 70 , Downloads : 50
Pages : 135-151

THE INFLUENCE OF HUMAN RESOURCE POLICIES AND PRACTICES ON JOB PERFORMANCE OF GEN Z MEDIATED BY PERCEIVED ORGANIZATIONAL SUPPORT

Abstract views: 241 , Downloads : 248
Pages : 51-70

CO-CREATION ACTIVITIES AND SUSTAINABILITY PERFORMANCE OF SMES: AN ESG PERSPECTIVE

Abstract views: 155 , Downloads : 110
Pages : 71-85

HOW LOGISTICS COST DRIVES SATISFACTION AND CONTINUOUS-USE INTENTION IN E-COMMERCE

Abstract views: 308 , Downloads : 263
Pages : 20-37

7P MARKETING STRATEGY DESIGN IN AN EFFORT TO INCREASE SALES IN SPA SERVICES: A CASE STUDY AT FRESHMINT SPA LAMONGAN

Abstract views: 238 , Downloads : 229
Pages : 38-50

FINTECH-BASED LENDING PLATFORM AWARENESS FRAMEWORK FOR MICROBUSINESS OWNERS IN NAGA CITY

Abstract views: 586 , Downloads : 405
Pages : 1-19

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