GENERATION Z PARTICIPATION IN POLITICS AN APPROACH TO CONSUMER BEHAVIOR THEORY

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Published Jun 28, 2024
DOI https://doi.org/10.33086/bfj.v9i1.5828

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Aries Kurniawan
Universitas Muhammadiyah Gresik
Gancar Candra Premananto Candraningrat Candraningrat Adrianus Aprilius Rizky Hidayat

Abstract

Research aimed at finding out the causes of Generation Z playing an active role in politics was carried out using a qualitative methodology using phenomology. By using the snowball technique in determining informants, there were eight Generation Z students who were active in organizations or became organizational administrators. After going through triangulation, the researchers concluded that social media influences political attitudes, determining factors in political choices, political participation and perceptions of Generation Z in the political field. The conclusions obtained are in line with consumer behavior theory, especially the determining factors of political choices which are divided into two, namely rational and emotional factors.

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How to Cite
Aries Kurniawan, Premananto, G. C., Candraningrat, C., Aprilius, A., & Hidayat, R. (2024). GENERATION Z PARTICIPATION IN POLITICS AN APPROACH TO CONSUMER BEHAVIOR THEORY. Business and Finance Journal, 9(1), 12–25. https://doi.org/10.33086/bfj.v9i1.5828
Issue
Vol. 9 No. 1 (2024): Business and Finance Journal
Section
Articles

Copyright (c) 2024 Aries Kurniawan, Gancar Candra Premananto, Candraningrat Candraningrat, Adrianus Aprilius, Rizky Hidayat

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Politics, Consumer Behavior, Generation Z, Participation

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Aries Kurniawan, Universitas Muhammadiyah Gresik

Gancar Candra Premananto

Candraningrat Candraningrat

Adrianus Aprilius

Rizky Hidayat