INFLUENCE OF E-LEARNING SERVICE QUALITY ON  E-LEARNING STUDENT LOYALTY THROUGH E-LEARNING STUDENT SATISFACTION AT UNIVERSITY IN EAST JAVA

Sarah Rosa  Dayanti; Romi Ilham

doi:10.33086/bfj.v7i1.2708

Authors

Sarah Rosa Dayanti Universitas Hayam Wuruk Perbanas Surabaya
Romi Ilham Universitas Hayam Wuruk Perbanas Surabaya

DOI:

https://doi.org/10.33086/bfj.v7i1.2708

Keywords:

E-learning service quality, E-learning student satisfaction, E-learning student loyalty

Abstract

More than one year has passed since the Covid-19 pandemic in Indonesia, which has impacted the distance learning process. E-learning is one of the facilities provided by the University that helps the course of online lectures. This study aims to determine the effect of e-learning service quality on e-learning student loyalty through e-learning student satisfaction. The method used is a quantitative method with data collection, distributing questionnaires to active users of e-learning at universities in East Java. The data were analyzed using WarpPLS 7.0. The results in this study indicate that e-learning service quality affects e-learning student satisfaction and e-learning student loyalty. Likewise, e-learning student satisfaction affects e-learning student loyalty.

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