THE EFFECT OF INNOVATION PRODUCT AND HALAL LABELIZATION ON BUYING REPURCHASE SPECIAL FOOD IN BLITAR CITY

Authors

  • Liestya Padmawidjaja Universitas Ciputra Surabaya
  • Rama Septriduta Surya Negara Universitas Ciputra Surabaya
  • Christian Herdinata Universitas Ciputra Surabaya

DOI:

https://doi.org/10.33086/bfj.v6i2.2126

Keywords:

innovation product, halal labelization, buying repurchase

Abstract

Increased growth of food and beverage businesses that grow above the Gross Domestic Product (GDP) in the Blitar City area from year to year. Making food and beverage business people must strive to maintain their competitive edge in order to maintain their business amid the many competitors that continue to emerge, especially in this study, namely the typical food product business of the City of Blitar Cang-Jo, Uceng Tho Siti, and Abon Lele Mekarsari. The purpose of this study was to determine and analyze the effect of product innovation and halal label on repurchase interest in Blitar City. The method used in this research is quantitative. The data analysis method used is multiple linear regression using SPSS software. with a research sample of 100 respondents obtained by the technique of calculating the number of indicators of all variables at times 10. Data collection was carried out using hypothesis testing and statistical tests. The results of this study are product innovation and halal labeling have a significant effect on repurchase special food in Blitar City.

Downloads

Download data is not yet available.

References

Bunga, Aditi (2019). Innovation Product and Halal Labelization in Buying Purchase. International Research Jurnal Of Business Studies. Vol.12, No.1

Cahyaningrum, Novia., Panjaitan, Hotman. (2019). Pengaruh Inovasi Produk, Harga dan Lokasi Terhadap Keputusan Pembelian Ulang.

Ika Yoga (2018). Halal Emotional Attachment on Repurchase Intention. Journal of Economics and Business. ISSN:2503-4235 (p) : 2503-4243 (e)

Khairannoor, Muhammad. (2019). Pengaruh Label Halal dan Citra Merek Terhadap Niat Pembelian Ulang.

Marimon, Frederic., Pradana, Mahir., Ruben, Huertas Garcia. (2020). Spanish Muslims’ halal food purchase intention. International Food and Agribusiness Management Review. Vol. 23 Issue 2

Rantau, Aga Shanada (2019). Pengaruh Citra Merek, Kesadaran Merek, dan Inovasi Produk Terhadap Keputusan Pembelian Pada Mr.Suprek Surabaya.

Downloads

Published

2021-11-02

How to Cite

Padmawidjaja, L., Negara, R. S. S. ., & Herdinata, C. . (2021). THE EFFECT OF INNOVATION PRODUCT AND HALAL LABELIZATION ON BUYING REPURCHASE SPECIAL FOOD IN BLITAR CITY. Business and Finance Journal, 6(2), 167–174. https://doi.org/10.33086/bfj.v6i2.2126