##plugins.themes.bootstrap3.article.main##

Sonny Wijaya Lilla Puji Lestari Ahmad Heru Romadhon M Choifin

Abstract

The COVID-19 pandemic has had a significant impact on Micro, Small, and Medium Enterprises (MSMEs) worldwide, including in the village where the author conducted Community Service (Kuliah Kerja Nyata – KKN), in Sawocangkring Village, Cangkring Hamlet, Wonoayu, Sidoarjo, East Java, Indonesia from August 1st to 31st, 2023. During this community service activity, many local MSMEs experienced setbacks and even had to close down when the COVID-19 pandemic hit the country. To ensure the sustainability and recovery of MSMEs post COVID-19 pandemic, it is important to raise awareness of the role of business permits and technological transformation in empowering MSMEs. However, there is still a lack of knowledge and understanding among MSME owners regarding the importance of these two aspects. This community service activity was conducted using a qualitative approach with a descriptive method, involving observation and interviews. Additionally, primary data was collected through pre and post activity surveys in the form of questionnaires administered to MSMEs owners. In this case, as a pilot project for community service activities, the author focused only on selecting 2 leading MSMEs as partners for this community service activity. The results of this community service activity related to business permits include socialization and assistance in obtaining the Business Identification Number (Nomor Induk Berusaha - NIB). As for technological transformation, socialization and assistance were provided in creating websites for MSMEs, Google Map location services, and e-commerce platforms such as Shopee and Tokopedia. In the context of post COVID-19 pandemic MSME recovery, increasing awareness of the importance of business permits and technological transformation plays a crucial role in empowering MSMEs. By enhancing the knowledge and understanding of MSMEs owners regarding legitimate business permit procedures and the benefits of technological transformation, MSMEs can gain better access to markets, financing, and resources needed to recover and grow their businesses.

Downloads

Download data is not yet available.

##plugins.themes.bootstrap3.article.details##

How to Cite
Wijaya, S., Lilla Puji Lestari, Ahmad Heru Romadhon, & M Choifin. (2023). The Importance of Increasing Awareness of Business Permits and Technological Transformation in Empowering MSMEs: Bouncing Back Post COVID-19 Pandemic. Community Development Journal, 7(3), 203–212. https://doi.org/10.33086/cdj.v7i3.5285
Section
Articles
COVID-19, Business Permit, Technological Transformation, MSMEs

References

Adawiyah, W. R., Purnomo, R., Pramuka, B. A., & Sholikhah, Z. (2020). Integrating workplace spirituality, social network relationship, supply chain resilience and customer-oriented performance of small and medium enterprises in a developing economy. Benchmarking: An International Journal, 27(7), 2385-2405. https://doi.org/10.1108/BIJ-03-2019-0105 DOI: https://doi.org/10.1108/BIJ-08-2019-0374

Chen, L., Chen, Y., & Vanhaverbeke, W. (2019). The impact of digital transformation on the innovation process of traditional small and medium-sized enterprises. Technological Forecasting and Social Change, 144, 357-365.

https://doi.org/10.1016/j.techfore.2019.04.017 DOI: https://doi.org/10.1016/j.techfore.2019.04.017

Hisnul, H., Setiadi, P. B., & Rahayu, S. (2022). Umkm Dimasa Pandemi Covid 19 Berdampak Pada Teknology Dan Digitalisasi Pada Pusat Oleh Oleh Rahma Di Desa Kendalrejo. Eqien-Jurnal Ekonomi Dan Bisnis, 11(1), 49–58. https://doi.org/10.35793/eqien.v11i1.693 DOI: https://doi.org/10.34308/eqien.v11i1.693

Irawati, R., & Prasetyo, I. B. (2021). Pemanfaatan Platform E-Commerce Melalui Marketplace Sebagai Upaya Peningkatan Penjualan dan Mempertahankan Bisnis di Masa Pandemi (Studi pada UMKM Makanan dan Minuman di Malang). Jurnal Penelitian Manajemen Terapan (PENATARAN), 6(2), 114–133. https://doi.org/10.25139/ptr.v6i2.3292

Jones, R., & Tilley, F. (2020). The impact of business licensing on small and medium-sized enterprises. Journal of Small Business Management, 58(1), 1-18.

https://doi.org/10.1080/00472778.2019.1655874

Kusmanto, H., Warjio, W., & Kurniaty, E. Y. (2019). Pemberdayaan Usaha Mikro Kecil dan Menengah (UMKM) Ikatan Makanan Olahan (IMO) dalam upaya legalitas usaha. Unri Conference Series: Community Engagement, 1, 577–583. DOI: https://doi.org/10.31258/unricsce.1.577-583

https://doi.org/10.31258/ucs.v1i1.3504

Orinaldi, M. (2020). Peran E-commerce dalam Meningkatkan Resiliensi Bisnis diera Pandemi. ILTIZAM Journal of Shariah Economics Research, 4(2), 36–53. https://doi.org/10.24252/iltizam.v4i2.12892 DOI: https://doi.org/10.30631/iltizam.v4i2.594

Prabowo, R. U., Soejono, D., Zahrosa, D. B., Nugraheni, D. A., Sari, S., & Pratama, A. Y. (2023). Optimalisasi Kinerja Manajemen Dan Sadar Legalitas Usaha Terhadap Pemberdayaan Umkm Desa Jenggawah Kabupaten Jember. INTEGRITAS: Jurnal Pengabdian, 7(1), 157–167. https://doi.org/10.30998/integr.v7i1.1137 DOI: https://doi.org/10.36841/integritas.v7i1.2800

Smith, J., Collins, A., & Clark, M. (2018). Entrepreneurship education and training: A review of literature and policy. International Journal of Entrepreneurial Behavior & Research, 24(7), 1189-1216. https://doi.org/10.1108/IJEBR-08-2017-0323

Sonny Wijaya, University of Maarif Hasyim Latif Sidoarjo

Lilla Puji Lestari, Universitas Maarif Hasyim Latif Sidoarjo

Ahmad Heru Romadhon, Universitas Maarif Hasyim Latif Sidoarjo

M Choifin, Universitas Maarif Hasyim Latif Sidoarjo