Empowering Employees With Glamping As An Alternative Accommodation In The New Normal Era In Kembang Merta Village, Tabanan Regency, Bali Province


  • Ni Desak Made Santi Diwyarthi Diwyarthi Politeknik Pariwisata Bali
  • Ni Nyoman Sukerti Politeknik Pariwisata, Bali
  • I Dewa Hendri Pramana Politeknik Pariwisata, Bali
  • I Wayan Jata Politeknik Pariwisata, Bali




Glamping, accomodation, new, industry, society


The pandemic situation and the strict health protocols implemented have resulted in tourist visit decline and hotel occupancy rates decline. The government and hotel management carry out various potential businesses for the accommodation service business. In the midst of intense industry competition, the accommodation service business seeks to develop the right marketing mix by finding and understanding tourists' desires, so as to encourage tourists' decisions to stay. Tourists have different preferences for the attributes of accommodation service businesses.

One of the things that are trending for tourists is choosing attractive, safe and comfortable accommodation, returning to nature, avoiding large crowds during the Covid-19 pandemic. The alternative presented by accommodation service entrepreneurs is glamping. Glamping is a contemporary phenomenon as an alternative accommodation for tourists. This glamorous camping (glamping) concept presents an alternative in camping, but still provides a sense of security and comfort in enjoying the natural atmosphere (Monita, 2019, Ferdian, 2020).

Candi Kuning Tourism Village has succeeded in showing the readiness of glamping management in accepting tourists with health protocols according to the government’s rule. The revival of Bali tourism is also marked by the stretching of the increase in glamping occupancy in Candi Kuning Tourism Village, Baturiti District, Tabanan Regency. This proves the success of glamping management in a new normal era tourism, based on Industry 4.0 and Society 5.0.


Download data is not yet available.


AAdi Pratama, I Wayan. (2022). Introduction to Management. Indramayu: Adab Publishers.

Adi Pratama, I Wayan. (2022). Digital Marketing. Padang: Global Technology Executive.

Ali, Zezen. (2020). Pocket Book of Community Service and Its Implementation. Jakarta: Laduny Alifatama.

Ardiwinata, Sangky. (2019). The Effect of Glamping Experience on Revisit Intent. The thesis is not published. London: UPI.

Brochado, A. & Brochado, F. (2019). What makes the glamping experience Strong? https://doi.org/10.1108/JHTT-06-2017-0039. DOI: https://doi.org/10.1108/JHTT-06-2017-0039

I made it. Suparta, IK. Nurjaya, IW. (2019). Green Implementation The Concept of Tourism in Glamping. Seminar on International Proceedings of ICASTTS. doi: 10.2991/icastss-19.2019.44 DOI: https://doi.org/10.2991/icastss-19.2019.44

Chen, N., Funk, DC. (2010). Exploring Imagery of Purpose, Experience and Revisit Intention: a comparison of perceptions of sports and non-sports tourism. December 2014, 37-41. https://doi.org/10.1080/14775085.2010.513148. DOI: https://doi.org/10.1080/14775085.2010.513148

Jonathan, W., Lestari, S. (2015). Website-Based SME Information System in VillagesSource Jaya. Journal of Management and Business community service: Darmajaya, 1(1).

Haikal, et al. (2021). Counselling on the Use of Social Media for the Development of SourcesHuman Resources in Village Communities. Journal of Community Dharma Service, 1(3).

Lin, C.H. (2012). Effects of Cooking Experience, Psychological Weel-Being, and Self-Health Perceptions of Hot Spring Tourist Review Intentions. Journal of Hospitality Research & Tourism, 38(2), 243-265. https://doi.org/10.1177/1096348012451460 DOI: https://doi.org/10.1177/1096348012451460

Priadi, Andri, et al. (2020). Strengthening the Creative Economy Based on Village Resources in Rempoa Subdistrict. Journal of Community Service: Abdi Laksana. 1(3), 356-360.

Santi Diwyarthi, N.D.M. Mas Wiartha, I.N.G. Diah Prabawati, N.P. (2022)

Hospitality Administration Study Program in Bedugul Tabanan. Proceedings of the National Development and Community Service 2021. Journal of The Dynamics of Faperta Unhas Devotion.

Santi Diwyarthi, N.D.M. Kumara, AANG. Wirawan, AAB. (2021). Women Tourism and Covid-19 Workers. E-Journal of Cultural Studies, 14(3). DOI:10.24843/cs.2021.v14.i03.p02. DOI: https://doi.org/10.24843/cs.2021.v14.i03.p02

Santi Diwyarthi, N.D.M. (2022). Digital Marketing. Padang: Global Technology Executive.

Santi Diwyarthi, N.D.M. Diah Prabawati, N.P. (2022). Management of Tourist Huts and Sustainable Tourism Development in Labuan Bajo. Proceedings of The 4th Semnas ADPI Serves the Country. 4(1), 86-91.

Santi Diwyarthi, N.D.M. (2022). Tourism Adaptation, Innovation and Sustainability towards the Covid-19 Pandemic in a Psychological Perspective. Proceedings of the International Hospitality Entrepreneurship and Innovation Conference 2022: "The Hospitality in Post-Pandemic Era: What's Next?" . 1 (1), 290-299

Utami, Ni Kadek Yuni. (2020). Glamping as a New Perspectivein Camping Accommodation. London: UPI. Journal of Zone Architects. 3(3). doi.org/10.17509/jaz.v3i3.27854 DOI: https://doi.org/10.17509/jaz.v3i3.27854

Zhou, Y. & Jiang, J. (2011). Customer-Based Brand Equity Impact on Revisit Intentions: An Empirical Study of Business and Leisure Travelers at the Five Shanghai Budget Hotel. Journal of International Studies Research, 22(22), 110-119.




How to Cite

Diwyarthi, N. D. M. S. D., Ni Nyoman Sukerti, I Dewa Hendri Pramana, & I Wayan Jata. (2022). Empowering Employees With Glamping As An Alternative Accommodation In The New Normal Era In Kembang Merta Village, Tabanan Regency, Bali Province. Community Development Journal, 6(2), 48–51. https://doi.org/10.33086/cdj.v6i2.3321