##plugins.themes.bootstrap3.article.main##

Rachma Rizqina Mardlotillah Endah Budi Permana Denis Fidita Karya Riyan Sisiawan Putra Hidayatul Khusnah Mohamad Rijal Iskandar Zhulqurnain Pance Mariati

Abstract

Lack of understanding regarding halal label certification in a start-up business within the Nahdlatul Ulama University Surabaya is an obstacle in implementing halal product guarantees for a product or service. If further researched, halal certification on a product, especially in a start-up, will affect customer satisfaction and increase the profits of a business. Therefore, this community service activity aims to provide literacy and training about a halal certification to increase customer satisfaction in the Unusa Student Start-Up business. This community service activity targets 26 students of Nahdlatul Ulama University Surabaya who have a start-up business. The method used is lecture and question and answer. Meanwhile, the evaluation of activities is carried out by distributing questionnaires regarding knowledge related to halal certification and customer satisfaction, which is then analyzed using Paired Sample Test. The results obtained are a significant increase in knowledge (p-value 0.000). This is evidenced by the average knowledge score before training of 3.83 to 5.42 after training. After this training, students hope to get further assistance related to halal certification in start-up businesses

Downloads

Download data is not yet available.

##plugins.themes.bootstrap3.article.details##

How to Cite
Mardlotillah, R. R., Permana, E. B., Karya, D. F., Putra, R. S., Khusnah, H., Zhulqurnain, M. R. I., & Mariati, P. (2022). Halal Certification Training as an Effort to Increase Customer Satisfaction in the Start-Up Business of UNUSA Students. Community Development Journal, 6(2), 52–56. https://doi.org/10.33086/cdj.v6i2.2980
Section
Articles
Start-Up; Halal Certification; Satisfaction

References

Al Farisi, M. S. 2020. Public Preference towards Purchasing Halal Food Products in Mlangi Hamlet,

Yogyakarta. Journal of Management Journal of Business And Financial Management, 1(2), 60–

Community Development Journal (hal: 52-56) p-ISSN: 2580 5282

Volume 6. No. 2 e-ISSN: 2580 5290

Agustus 2022 DOI: 10.33086/cdj.v6i2 DOI: https://doi.org/10.33086/cdj.v6i2

Halal Certification Training as an Effort

to Increase Customer Satisfaction in the Start-Up Business of UNUSA Students

Mardhotillah, Putri,Karya, Putra,Khusnah,Zhulqurnain, Mariati

Giyanti, I., & Indriastiningsih, E. 2019. The Influence of SME Food Entrepreneur Knowledge on Halal

Certification for Certified Awareness using Partial Least Square. Journal of Industrial

Engineering, 20(2), 140–151. https://doi.org/10.22219/JTIUMM.Vol20.No2.140-151 DOI: https://doi.org/10.22219/JTIUMM.Vol20.No2.140-151

Hardiyanto, L. 2018. Student motivation to become a digital entrepreneur start-up. Journal of Educational

Sciences (JIP).

Kurniawati, Linda. 2018. The effect of halal labels and prices on consumer satisfaction Cosmetics wardah

in sharia faculty students majoring in muamalah iain ponorogo. Thesis. State Islamic Institute

(Iain) Ponorogo.

Oktaniar, F., Listyaningsih, E., & Purwanto, B. 2020. The Influence of Halal Labeling, Advertising

Creativity and Lifestyle on Wardah Product Purchase Decisions (Case Study of Malahayati

University Students). Kne Social Sciences, 692-700

Daughter, E. B. P., Mardhotillah, R. R., & Wulan, T. D. 2020. Utilization of Web Seminars (Webinars)

as Halal Certification Information Media for Micro, Small and Medium Enterprises

(MSMEs). Proceedings of SEMADIF, 1. Obtained from

http://semadif.flipmaslegowo.org/index.php/semadif/article/view/71

Ries, Eric. 2011. The Lean Startup: How Today's Entrepreneurs Are Using Sustainable Innovation to

Radically Create Successful Businesses.

Setyowati, Desi. 2021. Indonesia Is In The Top 5 With The Most Startups in the World.

https://www.google.com/amp/s/katadata.co.id/amp/desysetyowati/digital/617e5accc75b9/indon

esia-masuk-5-besar-dengan-startup-terbanyak-di-dunia

Tariqul, S., & Putri, E. B. P. 2021. The Effect of Providing Audio-Visual Education on Halal Food

Knowledge at Hang Tuah 2 Sidoarjo High School. Journal of Halal Research, 1(2), 96–102.

Universitas Airlangga. 2021. Development of Halal Industry Start-Ups.

https://halal.unair.ac.id/2018/09/04/pengembangan-start-up-industri-hala

Rachma Rizqina Mardlotillah, Universitas Nahdlatul Ulama Surabaya

Endah Budi Permana, Universitas Nahdlatul Ulama Surabaya

Denis Fidita Karya, Universitas Nahdlatul Ulama Surabaya

Riyan Sisiawan Putra, Universitas Nahdlatul Ulama Surabaya

Hidayatul Khusnah, Universitas Nahdlatul Ulama Surabaya

Mohamad Rijal Iskandar Zhulqurnain

Pance Mariati, Universitas Nahdlatul Ulama Surabaya