Community Empowerment through the Economic Development of Processed Bananas Products in Murung Raya Village, Banjarmasin, South Kalimantan

PEMBERDAYAAN IBU RUMAH TANGGA MELALUI PENGEMBANGAN BERBAGAI OLAHAN PISANG DI KELURAHAN MURUNG RAYA

Authors

  • Nurhayati Universitas Sari Mulia
  • Nurul Hidayah Universitas Sari Mulia
  • Maya Rezeki Angriani Universitas Sari Mulia
  • Ridha Nur Izzat Universitas Sari Mulia
  • Lisa Norsari Universitas Sari Mulia

DOI:

https://doi.org/10.33086/cdj.v5i3.2256

Keywords:

community empowerment, product innovation, family economy

Abstract

A preliminary survey showed that most women in Murung Raya Village managed banana processed products to help their husbands improve family income. It makes the products a superior product at Murung Raya Village. However, the targeted community lacked economic development, especially in brand design, marketing management, packing, and entrepreneurship management. This Community Service Activity aims to increase productive economic groups' knowledge, skill, and participation in the targeted community. The method used a community empowerment approach through discussion, training, and mentoring in economic development, especially entrepreneurship and business management. This paper used descriptive qualitative analysis with a checklist instrument. The result showed increased success indicators, especially in knowledge, skills in product management, packaging, online marketing, and family
income. In conclusion, community empowerment through the economic development of processed bananas products increases knowledge, skills, and productive economic groups' participation in developing products with added value

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Published

2021-12-14

How to Cite

Nurhayati, Hidayah, N. ., Angriani, M. R. ., Izzat, R. N., & Norsari, L. . (2021). Community Empowerment through the Economic Development of Processed Bananas Products in Murung Raya Village, Banjarmasin, South Kalimantan: PEMBERDAYAAN IBU RUMAH TANGGA MELALUI PENGEMBANGAN BERBAGAI OLAHAN PISANG DI KELURAHAN MURUNG RAYA. Community Development Journal, 5(3), 288–292. https://doi.org/10.33086/cdj.v5i3.2256