Handmade Bordir Sebagai Produk Unggulan Di Kota Probolinggo
DOI:
https://doi.org/10.33086/cdj.v4i2.1769Keywords:
Rizza Embroidery, Handmade, E-CommerceAbstract
Abstract
Embroidered craft in Indonesia is believed to be carried by many traders from China and India who carry
out lots of buying and selling transactions in Indonesia, that's when these traders began to introduce
embroidery crafts and their techniques. One of the leading industrial sectors is handmade products in the
form of embroidery craft where initially in Probolinggo there was a center for embroidery industry but after
the monetary crisis occurred in Indonesia since 1998 many craftsmen could not survive due to the high raw
materials and the lack of buyers and the inability of craftsmen to reach other markets, leaving only a few
that still exist today. This Community Service Activity Partner is Rizza Bordir. To achieve this goal, the
Community Service activities are carried out using the Participatory Rural Appraisal Model (PRA),
Community Development Model, through Persuasive and Educational Approaches. The results of this
activity concluded that: Solving financial problems experienced by partners is to make software software, 2)
Creation of new markets through online media in the form of Websites, Youtube, and Social Media is done
by re-uploading files and images on IG, Facebook, Update Youtube Appearance and Start looking for
Subsribe by promoting it through WA groups and Facebook, and Giving Hastage #RizzabordirProbolinggo
so that the media will start to know Rizza Embroidery and can be read by Google.com and 3) That the help
of tools in the form of Machines and E-commerce is expected to be maximized by Partners to be able to
develop their business and increase turnover.
Keywords: Rizza Embroidery, Handmade, E-Commerce
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