Pengaruh Pengembangan Sumber Daya Manusia Dengan Transformasi Digital Terhadap Keunggulan Kompetitif Berkelanjutan Peran Mediasi Perilaku Inovatif
DOI:
https://doi.org/10.33086/amj.v7i2.3946Keywords:
Human Resource Development, Digital Transformation, Sustainable Competitive Advantage, Innovative BehaviorAbstract
This research aims to find out whether human resource development with digital
transformation and innovative behavior has an influence on the sustainable competitive advantage
of SMEs in Surabaya. This research uses a questionnaire to collect data with a population of SMEs
in Surabaya of 59,969 and samples were taken using the Slovin formula with a result of 99.83 and
will be rounded to 100. The method used in this research is descriptive quantitative analysis with
comparative causality and path analysis. The results of this research show 1) human resource
development has a positive and significant effect on innovative behavior, 2) human resource
development has a positive and significant effect on sustainable competitive advantage, 3)
innovative behavior has a positive and significant effect on sustainable competitive advantage, 4)
digital transformation positive and significant effect on innovative behavior, 5) digital
transformation has a positive and significant effect on sustainable competitive advantage
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