Journal of Halal Research, Policy, and Industry <p><strong>Journal of Halal Research, Policy, and Industry (JHRPI)</strong> national journal managed by the Faculty of Economics, Business, and Digital Technology, Universitas Nahdlatul Ulama Surabaya (FEBTD UNUSA). <strong>The focus of JHRPI is halal policy, halal industry, halal product development, halal innovation, halal business, halal management, halal tourism, halal ecosystem, halal lifestyle, halal food, and halal education.</strong> JHRPI invites researchers, academics, and practitioners to write articles and send them to the editors of JHRPI to be published two times a year <strong>(July and December)</strong></p> UNIVERSITAS NAHDLATUL ULAMA SURABAYA en-US Journal of Halal Research, Policy, and Industry DO INDIVIDUAL CHARACTERISTICS IMPACT WILLINGNESS TO PAY FOR HALAL FOOD? <p>Eating halal foods is considered an essential part of Islamic practice, as it is compulsory to be a way to maintain physical and spiritual purity. In addition, Muslims are encouraged to consume halal foods as they are believed to benefit their overall well-being and help them maintain a healthy and balanced diet. This study aims to determine the effect of religiosity, religious commitment, and subjective norms on the willingness to pay for halal food. Equipped with purposive random sampling techniques, an online survey with 150 respondents was used to collect the data. The data obtained were then analyzed using Partial Least Square (PLS). This study's findings demonstrate a significant positive influence between religiosity, subjective norms, and religious commitment on willingness to pay for halal food.</p> Berto Mulia Wibawa Geodita Woro Bramanti Chelsia Pranindyasari Copyright (c) 2022 Berto Wibawa, Geodita Woro Bramanti, Chelsia Pranindyasari 2022-12-31 2022-12-31 1 2