Journal of Halal Research, Policy, and Industry

ANALYSIS OF THE HALALITY CRITICAL POINT OF GOAT MILK YOGURT AND DATE (Phoenix dactylifera) EXTRACT FORTIFICATED WITH ZINC

MUHAMMAD FAIS BAIDHOWI — 2024-12-03

Halal is one of the requirements for products to enter the global market, one of which is Indonesia. Law No. 23 of 2014 concerning halal product guarantees has a mandate, namely regarding the demand for the government to form a Halal Product Guarantee Organizing Agency. This study aims to determine the critical point of halal goat milk yogurt and zinc-fortified date extract.The design used in this study is descriptive research with a literature study method. This study uses observation sheets and stationery which are useful for writing down the results of observations at the research location. The materials used in making zinc-fortified goat milk yogurt are fresh goat milk, Lactobacillus bulgaricus and Streptococus thermopillus bacteria, zinc sulfate monohydrate, and ajwa date extract. Critical Points of Halal Goat Milk Yogurt and Zinc Fortified Date Extract in terms of ingredients are Lactobacillus bulgaricus and Streptococcus thermopillus bacteria, Zinc Sulfate Monohydrate and Ajwa Date Extract while in terms of process is during the fermentation of yogurt at a temperature of 37 C for 24 hours. Suggestions that can be taken from the study are that it is hoped that further researchers can dig deeper by using more journals or previous studies in order to get more detailed results related to this descriptive study, while the general public and producers can pay attention again to the composition and process of the product.

THE POWER OF HALAL LABELING: ITS IMPACT ON BRAND EQUITY AMONG COSMETIC CONSUMERS

Northa Idaman — 2024-12-03

This study examines the influence of halal labeling on brand equity dimensions, including brand loyalty, brand identity, perceived quality, and brand image in the cosmetics industry in Indonesia. The results indicate that halal labeling significantly affects brand loyalty, with a p-value of 0.000, where consumers' trust in halal-certified products strengthens their emotional connection and preference for the brand. Halal labeling also plays a crucial role in shaping brand identity, positioning the brand within a market segment aligned with Islamic values. Furthermore, the perceived quality of halal-labeled cosmetic products is higher, as it is associated with standards of hygiene, safety, and ethical production practices, which enhance consumer satisfaction. Brand image is also positively impacted by halal labeling, with consumers viewing the brand as ethical and trustworthy. Overall, halal labeling is a vital component in strengthening brand equity in the cosmetics market targeting Muslim consumers.

HARNESSING SOCIAL MEDIA TO BOOST CONSUMER AWARENESS OF HALAL PRODUCTS IN

Vanda Sekar Yanti — 2024-12-03

This research investigates the role of social media in enhancing consumer awareness of halal products in Indonesia. As the halal market continues to grow, effective strategies for boosting consumer knowledge and trust are essential. The study employs a quantitative approach. The findings reveal significant relationships between social media usage frequency, content quality, influencer marketing, and advertising on consumer awareness, trust, and attitudes toward halal products. Specifically, it was found that higher engagement on social media platforms correlates with increased awareness and trust in halal products, ultimately influencing purchase intentions. The research emphasizes the importance of influencer marketing and high-quality content in shaping consumer perceptions and recommends that brands leverage these elements to effectively reach and educate their target audience. The implications of this study contribute to the understanding of digital marketing strategies within the halal industry, providing insights for businesses seeking to enhance their presence in this competitive market.

EXPLORING THE KEY FACTORS INFLUENCING YOUNG CONSUMERS' PURCHASING DECISIONS OF HALAL PRODUCTS IN EAST JAVA

Berto Mulia Wibawa — 2024-12-03

This research explores the key factors influencing young consumers' purchasing decisions of halal products in East Java, with a focus on Generation Z. In an increasingly digital and globally connected world, young consumers are more aware of halal principles and how they align with religious, ethical, and social values. The study investigates how various factors—such as attitude toward halal, trust in halal certification, and the role of digital marketing—impact purchasing decisions. Using a quantitative approach, data was collected through surveys distributed to Gen Z consumers in East Java. The results reveal that attitude toward halal is a significant predictor of purchasing behavior, with trust in halal certification further strengthening the decision-making process. Additionally, digital marketing efforts play a crucial role in shaping consumer awareness and confidence in halal products. This study concludes that a combination of religious adherence, trust, and effective digital engagement strategies strongly influences the purchasing decisions of young consumers in East Java. The findings provide valuable insights for marketers and businesses aiming to target the growing halal market among younger demographics.

NAVIGATING CHALLENGES AND OPPORTUNITIES: IMPLEMENTING HALAL PRINCIPLES IN THE SUPPLY CHAIN FOR SMALL AND MEDIUM ENTERPRISES IN THE FOOD SECTOR

Prita Ayu Kusumawardhany — 2024-12-03

This research explores the challenges and opportunities associated with implementing halal principles in the supply chain for small and medium enterprises (SMEs) in the food sector. It examines the impact of awareness of halal raw materials, halal certification, and government support on business performance. The study finds that awareness of halal raw materials significantly enhances SMEs' competitiveness. Halal certification opens new market opportunities, and ensures compliance with safety standards, thereby improving overall business performance. Additionally, government support plays a crucial role in providing financial assistance, facilitating market access, promoting innovation, and simplifying regulatory compliance. Together, these factors contribute to the long-term sustainability and growth of SMEs in the halal industry. The research highlights the importance of integrating halal principles into business operations and offers recommendations for future studies to broaden the understanding of halal implementation across various industries.

EXPLORING NON-MUSLIM CONSUMER PREFERENCES: A COMPARATIVE ANALYSIS OF HALAL AND NON-HALAL PRODUCT ACCEPTANCE IN SURABAYA'S MODERN MARKETS

Endah Budi Permana Putri — 2024-12-03

This study explores the differences in non-Muslim consumer acceptance of halal and non-halal products in modern markets in Surabaya. The research aims to analyze the influence of price, brand reputation, and halal certification on consumer decisions. Using a comparative approach, the study identifies key factors that drive consumer preferences for both product types. The results indicate that for halal products, halal certification plays a crucial role in consumer acceptance, while for non-halal products, price and brand reputation have a more significant impact. This research highlights the importance of tailored marketing strategies, emphasizing the need for producers to consider different consumer motivations in promoting halal and non-halal products. The findings provide valuable insights for businesses targeting non-Muslim customers in the evolving Surabaya market, offering practical implications for product positioning and consumer outreach.