Journal of Halal Research, Policy, and Industry

EXPLORING HALAL CERTIFICATION AND IMPACT ON BUSINESS FOR MSME’s

Vanda Sekar Yanti — 2024-07-08

This study investigates the impact of halal certification on brand trust, consumer perception quality, and business performance for Small and Medium Enterprises (SMEs). Using quantitative methods, data was collected through surveys from SMEs operating in a specific region. The results indicate a significant positive relationship between halal certification and both brand trust and consumer perception quality. Additionally, brand trust and consumer perception quality were found to positively influence business impact for SMEs. However, the study acknowledges limitations related to sampling biases and regional specificity. Future research is recommended to broaden the scope and consider qualitative methods for deeper insights. Overall, this study underscores the importance of halal certification in enhancing brand trust, consumer perception quality, and business performance for SMEs.

THE ROLE OF HALAL TOURISM EAST JAVA IN PROMOTING CULTURAL EXCHANGE AND UNDERSTANDING

Yuli Yanti Wulansari — 2024-07-08

This research aims to explore the role of halal tourism in East Java in promoting cultural exchange and intercultural understanding, as well as examining the influence of halal attributes, culture and halal tourism services on Muslim tourists' satisfaction and their revisit intention. Using quantitative methods with purposive random sampling, this research involved 200 respondents who were Muslim tourists visiting halal tourist destinations in East Java. Data was analyzed using SmartPLS to test the relationship between variables. The research results show that halal attributes have a significant positive influence on Muslim tourist satisfaction, with a p-value of 0.002 < 0.05. Local culture also has a significant positive effect on tourist satisfaction, with a p-value of 0.000 < 0.05. Halal tourism services, which include sharia-compliant accommodation and facilities, have a significant positive influence on tourist satisfaction, with a p-value of 0.004 < 0.05. Apart from that, high tourist satisfaction has been proven to increase the revisit intention to halal tourist destinations in East Java, with a p-value of 0.000 < 0.05. This research highlights the importance of developing halal attributes, promoting rich local culture, and improving tourism services in accordance with Islamic principles to increase tourist satisfaction and encourage repeat visits. These findings provide practical implications for tourism managers in East Java in their efforts to develop better and more sustainable halal tourism.

THE INFLUENCE OF RELIGIOUS BELIEFS ON HALAL PURCHASE INTENTION IN NON-MUSLIM CUSTOMERS

Northa Idaman — 2024-07-08

This study investigates the influence of religious beliefs, perceived benefits of halal products, social influence, and attitudes towards halal products on the halal purchase intention among non-Muslim customers in Surabaya. Utilizing a quantitative research design, data were collected from 150 non-Muslim respondents through an online survey distributed via social media. The analysis was conducted using SmartPLS to evaluate the relationships between the constructs. The findings reveal that even among non-Muslim customers, strong religious beliefs can foster positive attitudes towards halal products due to shared ethical and health values. Perceived benefits, including health, ethical, and quality advantages, significantly enhance attitudes towards halal products. Social influence from family, friends, and social media positively impacts non-Muslim customers' attitudes, highlighting the role of social endorsement in shaping perceptions. Furthermore, a positive attitude towards halal products is a strong predictor of purchase intention, indicating that favorable perceptions directly translate into a higher likelihood of purchase. These findings contribute to the understanding of consumer behavior in the context of halal products and offer practical implications for businesses aiming to target non-Muslim customers. By recognizing the importance of religious beliefs, perceived benefits, and social influence, companies can develop more effective marketing strategies to promote halal products beyond the Muslim community.

FACTORS AFFECTING HALAL SATISFACTION AND LOYALTY IN THE HOSPITALITY INDUSTRY

Candraningrat Candraningrat — 2024-07-08

This study aims to identify and analyze the factors influencing customer satisfaction and loyalty in the Sharia hotel industry in East Java, focusing on service quality, hotel facilities, accessibility, and expectation toward service. A quantitative research method was employed, collecting data through questionnaires distributed to customers of Sharia hotels in East Java. Data analysis techniques included descriptive analysis, convergent validity testing, Average Variance Extracted (AVE), Composite Reliability, and Cronbach's Alpha to measure the reliability and validity of the data.The results indicate that service quality, hotel facilities, and accessibility have a significant positive impact on expectations toward service, which in turn significantly affects customer satisfaction and loyalty. Specifically, Sharia-compliant and easily accessible hotel facilities enhance customers' expectations regarding the services they receive. Fulfilled or exceeded expectations then increase customer satisfaction, which directly contributes to customer loyalty. This research contributes to the existing literature by providing a deeper understanding of the factors affecting customer satisfaction and loyalty in the context of Sharia hotels in East Java, and offers practical insights for hotel managers in developing effective service strategies.

CHALLENGES AND OPPORTUNITIES OF IMPLEMENTING HALAL CERTIFICATION IN NONMUSLIM MAJORITY MARKETS

Siti Mujanah — 2024-07-08

This study examines the challenges and opportunities associated with implementing halal certification in non-Muslim majority markets. The research focuses on understanding the impact of the halal concept, certification costs, consumer perceptions, and consumer trust on sales growth in these markets. Using a quantitative approach, data was collected from 300 sellers operating in non-Muslim markets in Indonesia through an online survey distributed via Google Forms. The findings reveal a significant positive effect of the halal concept on increasing consumer trust.. Additionally, consumer perceptions were found to influence consumer trust significantly. Furthermore, increased consumer trust was positively associated with sales growth in non-Muslim markets. The study provides valuable insights for sellers aiming to navigate the challenges and leverage the opportunities of halal certification in non-Muslim majority markets. Strategies to enhance consumer trust and mitigate certification costs are suggested, along with avenues for future research to explore innovative solutions for improving the implementation of halal certification

THE IMPACT OF HALAL COMPLIANCE ON CONSUMER SATISFACTION IN THE COSMETIC INDUSTRY

Berto Mulia Wibawa — 2024-07-08

This study investigates the impact of halal certification, business legality, and brand image on consumer trust and satisfaction in the cosmetic industry. With a focus on female consumers in Indonesia, the research employs a quantitative approach using purposive random sampling. Data was collected through questionnaires distributed via social media and analyzed using SmartPLS. The findings indicate that halal certification, business legality, and brand image positively influence consumer trust, which in turn significantly affects consumer satisfaction. Moreover, halal certification and brand image directly enhance customer satisfaction, underscoring the importance of these factors in fostering positive consumer perceptions and experiences. This research highlights the critical role of religious compliance, legal adherence, and strong brand identity in building consumer trust and achieving high levels of satisfaction in the competitive cosmetic market. Limitations of the study include its geographical focus on Indonesia and the reliance on self-reported data, suggesting avenues for future research to explore these relationships in different cultural contexts and using diverse methodologies.