Journal of Halal Research, Policy, and Industry

The Influence of Brand Ambassador, Brand Awareness, and Price on Brand Image and Purchasing Decision in Halal Skincare Product (Study on MS Glow Skincare Products in Surabaya)

2024-01-24T03:04:54+00:00

The influence of technology in everyday life can influence a person's buying decision. Companies must be up to date in seeing existing developments and changes. This study aims to determine whether there is an influence of Brand ambassador, Brand awareness and Price on Brand image and Purchasing decision. The population in this study is consumers who have purchased Ms.glow products domiciled in Surabaya. The sample of the study was 227 respondents obtained in the purposive sampling research method. The data analysis method in this study uses path analysis with smartPLS software. The results of the study showed a significant influence between Brand ambassadors on Brand image and not significant on Purchase decisions. There is a significant influence between Brand awareness and Price on Brand Image and Purchasing decisions. And there is a significant influence of Brand image on Purchasing decisions.

Halal Risk Analysis of Snake Fruit (Salacca Zalacca) Processing Industry using Fishbone Diagram

2024-01-24T03:05:07+00:00

Innovation that continues to develop in the culinary industry also requires business actors to pay attention to the quality of the products they produce. One of the things that needs to be considered as part of product quality assurance is the halalness of the product itself. The importance of the halal aspect of products requires the Salak Turi Small Medium Enterprise (SME) Small and Medium Enterprise (SME) to pay attention to the palak products they produce. Through this research, results were obtained that the halal product guarantee has not been fully implemented. The results of mapping using a fishbone diagram show that there are 10 risks that have the potential to disrupt the halal guarantee of products produced by Salak Turi SME. These risks are divided into 5 categories, namely man, material, method, equipment and environment. To ensure the halalness of the palak products produced by Salak Turi SME, it is necessary to improve by mitigating the risks that occurred on their industry.

Differences in Halal Food Knowledge among Business Actors by Providing Digital Flipbook and E-booklet Media Education

2024-01-24T03:04:41+00:00

The current halal lifestyle is not only limited to Muslims, but many non-Muslim countries have also started implementing halal food products. This research aims to determine the effect of providing education using visual media on halal food knowledge for Surabaya culinary center businesses. This type of research is True Experimental using a pre-post test design. The sample in the research consisted of 40 respondents. The samples taken in this study used total sampling, then divided into 2 groups (digital Flipbook education group and Ebooklet group). The test analysis used was Mann Whitney okewith a significance level (α=0.05). The research results showed that there were differences in the knowledge of respondents in the groups given digital Flipbook and E-booklet media education with a p-value of P-0.003. It is hoped that further research can use the educational media E-booklets and digital flipbooks to increase knowledge of halal food.

The Effect of Brand Ambassador, Brand Image, Brand Trust and E- WOM on Purchase Intention for Halal Skincare Product. (Study on Avoskin Skincare in Surabaya)

2024-01-24T03:04:49+00:00

The development of the skincare industry has made the competition in the cosmetics industry even tighter. Skincare is one of the favorite things for women. Many skincare brands in the local cosmetic industry launch a lot of new skincare products to compete for customers, making consumers very careful when buying skin care products. Existing competition requires local skincare to be aggressive in innovating in order to keep pace with foreign products entering Indonesia. One of the innovations that have been made is to make a series of products more specific than before. This study aims to analyze the influence of brand ambassadors, brand image, brand trust and e-wom on purchase intention of Avoskin skincare products. The research method uses a quantitative method with a purposive sampling technique. The distribution of questionnaires was made online via Google forms which were distributed to 260 respondents within four days. Analysis of this research using SPSS. The results of this study are that there is a positive and significant influence between brand trust and e-wom on purchase intention. However, in this study it was found that brand ambassadors did not have a positive and significant influence on purchase intention and brand image also had a positive and insignificant influence on purchase intention.

The Influence of Price, Product Quality and E-Wom on Customer Satisfaction and Repurchase Intention: Study on Moslem Daily Wear (Hijab Buttonscarves Products)

2024-01-24T03:04:58+00:00

Indonesia is a country with the majority of Muslims in the world. One of the fastest changing trends in Muslim fashion products is hijab. This fact is intended for companies so that they can carry out their business processes in order to retain potential old consumers and get new consumers. This study aims to analyze the effect of price, product quality, and E- WOM on customer satisfaction and repurchase intention. This research method uses quantitative methods with purposive sampling techniques. The questionnaire was distributed online via google form which was distributed to 200 respondents within 1 week. The analysis in this study used Partial Least Square (PLS). The results in this study are that there is a significant influence between price and product quality on customer satisfaction. price and customer satisfaction have a significant influence on repurchase interest. however, this study found that E-WOM has an insignificant effect on customer satisfaction and repurchase interest, and product quality has an insignificant effect on repurchase interest

Relationship Between Individual Characteristics and Information Exposured with Halal Food Knowledge for Business Actors

2024-01-24T03:04:44+00:00

Muslims will look for halal food products that are permitted to be consumed in their religion, not only in religion, but on a global scale there needs to be awareness of the importance of the quality of halal products by producers to sell products, so that a new perception regarding halal products arises. The aim of this research is to determine the relationship between individual characteristics and exposure to information with halal food knowledge among business actors. This type of research is observational research with a cross-sectional design. The sample in this study amounted to 40 respondents, sampling in this study used total sampling and measurement using a questionnaire. The data obtained were analyzed using the SPSS for Windows program and bivariate analysis was carried out using the Spearman correlation test type p value = <0.05. The research results show that the p value from Spearman statistical analysis shows the results of p value = 0.009 (age with knowledge), p value = 0.028 (gender with knowledge), p value = 0.046 (education with knowledge), p value = 0.337 (experience entrepreneurship with knowledge), p value = 0.050 (exposure to information with knowledge). Based on this analysis, it can be concluded that there is a relationship between age, gender, education and exposure to information and knowledge of halal food and there is no relationship between entrepreneurial experience and knowledge of halal food. It is hoped that there will be further research regarding halal food knowledge education using various other methods.