Putri, E. B. P. . and Nisa, F. Z. . (2024) “EXPLORING NON-MUSLIM CONSUMER PREFERENCES: A COMPARATIVE ANALYSIS OF HALAL AND NON-HALAL PRODUCT ACCEPTANCE IN SURABAYA’S MODERN MARKETS”, Journal of Halal Research, Policy, and Industry, 3(2), pp. 60–67. doi: 10.33086/jhrpi.v3i2.6676.