Idaman, N. , Fasa, M.I. and Putri, S.L. 2024. THE POWER OF HALAL LABELING: ITS IMPACT ON BRAND EQUITY AMONG COSMETIC CONSUMERS. Journal of Halal Research, Policy, and Industry. 3, 2 (Dec. 2024), 86–92. DOI:https://doi.org/10.33086/jhrpi.v3i2.6683.