Differences in Halal Food Knowledge among Business Actors by Providing Digital Flipbook and E-booklet Media Education

: The current halal lifestyle is not only limited to Muslims, but many non-Muslim countries have also started implementing halal food products. This research aims to determine the effect of providing education using visual media on halal food knowledge for Surabaya culinary center businesses. This type of research is True Experimental using a pre-post test design. The sample in the research consisted of 40 respondents. The samples taken in this study used total sampling, then divided into 2 groups (digital Flipbook education group and Ebooklet group). The test analysis used was Mann Whitney okewith a significance level (α=0.05). The research results showed that there were differences in the knowledge of respondents in the groups given digital Flipbook and E-booklet media education with a p-value of P-0.003. It is hoped that further research can use the educational media E-booklets and digital flipbooks to increase knowledge of halal food.


INTRODUCTION
Indonesia is a country that has the largest population of any country in the world, with a Muslim population of 86.88%.It is very important for the Muslim population in Indonesia to demonstrate the halalness of a food product to ensure the purity and halal level of a food.Currently, the halal lifestyle is not only limited to Muslims, but many non-Muslim countries have implemented halal food products.Therefore, Muslims will look for halal products to consume in accordance with religious teachings (Gilalo, 2020).Especially business actors can increase knowledge about halal food by providing educationthrough educational media as learning.tool.Educational media are all planned efforts to influence other people, both individuals and groups, as an effort to gain insight and new knowledge, and also so that they do what is expected by educational practitioners (Notoadmojo, 20003).With this education, knowledge will greatly change where the learning process goes from not knowing anything to knowing everything.There are several media that The most effective ones used are digital flipbooks and ebooklets (Syahbani, 2017).Using this media can show an increase in knowledge andconsume halal food.
Based on the description above, then.There is a need for research on providing digital flipbook and ebooklet media education on halal food knowledge to business actors.By Therefore, this research needs to be carried out with the aim of finding out differences regarding business actors' knowledge of halal food after being provided with information using visual media.Then, the advantages of this educational media are that it is very attractive, colorful, creative and also unique, it can increase reading ability for

CONCEPTUAL FRAMEWORK
Knowledge regarding halal food is still relatively lacking, therefore there is a need to increase knowledge about food, especially among business actors so that they do not easily sell food carelessly.Pay more attention to the importance of halal labels on food and drinks according to Islamic law.In increasing knowledge there are several factors such as internal factors and external factors (Taufiq, 2018).
According to research (Notoadmojo, 2010).stated that the factors that influence whether education will take place are one of the media that can be used in education, namely posters, leaflets, flipcarts, digital flipbooks, audio-visual media, radio, television, cassettes.Meanwhile, in this research, researchers will provide education in the form of digital flipbooks and ebooklets to find out whether there is an influence before and after education on halal food knowledge among business actors.

METHODOLOGY
This type of research uses the True experimental design method using a prepost test design.The population in this research is all MSME business actors in Surabaya culinary centers, amounting to 40 respondents.Sampling in this study had inclusion and exclusion criteria.CriteriaThe first inclusion is that MSME business actors in Surabaya culinary centers, business actors who are Muslim, are willing to be respondents and take part in the research until the end.Meanwhile, the exclusion criteria are business actors who cannot read and write.
The sampling method in this study used simple random sampling using 40 business actors who were divided into 2 groups, 20 respondents were included in the digital flipbook group, 20 respondents were included in the Ebooklet group.This research took place at the Surabaya culinary center on Jalan Urip Sumoharjo and Karah in June 2023.Conducted 2x in 2 weeks.The independent variable in this research is the type of educational media used, namely digital flipbooks and e-booklets.
Dependent variablein this research is related knowledge about halal food.This research was carried out by collecting primary data obtainedfrom respondents directly using a questionnaire.The halal food knowledge questionnaire consists of 23 questions in multiple choice form which have been tested for validity and reliability.The data that has been collected will be processed in the following stages: editing, scoring, processing, cleaning and tabulation.
Scoring in this study uses an ordinal approach scale with score measurement criteria: 1) Correct: score 1 2) Wrong: score 0 The halal food knowledge scores obtained from the questionnaire were then categorized according tolevel of knowledge according to Arikunto, (2013): 1) Good if the value is (>75%) 2) Value is sufficient if (50%-75%) 3) Value less if (<50%) Then The Then the results will be calculated using formula : P = F/N x 100% P = Percentage N = Number of questions F =Frequency Data collection was carried out after obtaining ethical permission from the University.Research.Ethics CommissionNahdlatul UlamaSurabaya with number 0257/EC/KEPK/UNUSA/2023. Analysis in this study used a ratio data scale, with a normality test using the Independent T-Test.to find out the difference in pre-post test results which is processed using a computer program (SPSS).

A Glance at Halal Food
Food is one of the most important components in human life and also most of the energy needed for survival.To be able to survive, humans really need a need, namely food (Gilalo, 2020).With a population of 86.88% Muslims, Indonesia is the country with the largest population of any country in the world, with a Muslim population of 86.88%.It is very important for the Muslim population in Indonesia to demonstrate the halal status of a food product to ensure the purity and halal level of a food.

Halal Food Knowledge in digital flipbook Group
Based on research conducted on respondents' halal food knowledge before being given education had an average score of good, 19 respondents 23.8%, 1 respondent 1.2% got a fair score, while after being given education, 19 respondents 23.8% got a good score, 1 respondent 1.2% get enough marks.Business actors before being given education had a good average score of 11 respondents, 13.8%.A total of 8 respondents obtained 10.0% sufficient value and 1 respondent not enough.After being given education, 19 respondents 23.8% got good grades and 1 respondent 1.2 got fair grades.It is known that the results of the Mann Whitney test have a significant value from the digital Flipbook and Ebooklet education provided.The P-Value result is 0.003, meaning that the value is significant because it is < α 0.05.This is proven that the media can provide significant knowledge.One of the media that respondents find easy to understand, read easily is E-booklet media.With Ebooklet media, respondents' scores have increased greatly and this can be interpreted that respondents who have been given education using media, especially E-booklets, have a relationship with knowledge.halal food.It can be concluded that there is a difference in knowledge of halal food among business actors after being given these two educational media.

CONCLUSION
Based on the results of research that has been carried out regarding the differences in providing education using digital flipbook and e-booklet media on halal food knowledge among business actors at the Surabaya Culinary Tourism Center, they are as follows: 1) In the group that was given a digital flipbook, digital flipbook educational media before being given education was in the good category, 19 respondents 23.8%, after education there was still no increase with results in the good category, 19 respondents 23.8%, 1 respondent got a fair score of 1.2 %.This is because some respondents when given the material did not focus on the material completely.
2) The group given the E-booklet educational media experienced an increase from 13.8% to 23.8%, including the good category (23.8%).3) There is a significant difference in the provision of education in the digital flipbook media group and also E-booklet with a P-Value result of 0.003 on halal food knowledge among Surabaya culinary center business actors.

Table 1 .
Frequency Distribution Based on Gender

Table 2 .
Frequency Distribution Based on on Age

Table 3 .
Food Knowledge inDigital flipbook Education Group

Table 4 .
Knowledge of Halal Food inEbooklet Education Group

Table 5 .
Differences in food knowledgeHalal by providing educational media with digital flipbooks and leaflets to students.