Kusumawardhany, Prita Ayu, et al. “DRIVING SUSTAINABLE PERFORMANCE AMONG MICRO-ENTREPRENEURS: THE INTERPLAY OF MENTAL MODEL DISRUPTION, ENTREPRENEURIAL KNOWLEDGE AND FRUGAL INNOVATION”. Business and Finance Journal, vol. 11, no. 2, Oct. 2026, pp. 175-88, doi:10.33086/bfj.v11i2.9277.