Kusumawardhany, P. A., Baihaqi, I. and Karningsih, P. D. (2026) “DRIVING SUSTAINABLE PERFORMANCE AMONG MICRO-ENTREPRENEURS: THE INTERPLAY OF MENTAL MODEL DISRUPTION, ENTREPRENEURIAL KNOWLEDGE AND FRUGAL INNOVATION”, Business and Finance Journal, 11(2), pp. 175–188. doi: 10.33086/bfj.v11i2.9277.