SALIMAH, Salma; RUFAIDAH, Popy. THE INFLUENCE OF LIVE STREAMING ON VIRTUAL EXPERIENTIAL MARKETING MEDIATED BY FOMO: A BIBLIOMETRIC ANALYSIS USING VOSVIEWER . Business and Finance Journal, [S. l.], v. 10, n. 1, p. 46–63, 2025. DOI: 10.33086/bfj.v10i1.6765. Disponível em: https://journal2.unusa.ac.id/index.php/BFJ/article/view/6765. Acesso em: 6 aug. 2026.