[1]
Dellarosa, I. et al. 2025. THE IMPACT OF KOREAN CELEBRITY ENDORSER AND ONLINE CUSTOMER REVIEW ON SOMETHINC CUSTOMER PURCHASE INTENTION MEDIATED BY BRAND IMAGE. Business and Finance Journal. 10, 1 (Mar. 2025), 28–45. DOI:https://doi.org/10.33086/bfj.v10i1.5872.